Designing a New Career with Business Model U with Tim Lybarger from 12:30-2:30 PM special event facilitated by Lynne Williams Free for Bronze or BENG members or $5 fee for nonmembers. Download a copy to write on –  Register on Salesforce WORKSHOP DESCRIPTION Encore NEO founder and career strategist, Tim Lybarger, will facilitate a practical and interactive overview of the Personal Business Model Canvas as presented in the book, Business Model You: A…

Reinventing or Repurposing Your Career on LinkedIn

What do you do on LinkedIn when you are pursuing or wanting to pursue a new career path? How do you portray yourself in your future forward position? This is a question I am asked a lot. 

Your past experience is your past experience and you can’t change history. However, you CAN change how you market yourself in your future forward position (aka “what you want to be when you grow up!”).

Many people know they want to follow a new career path, but they may not know exactly what they want to do. 

In this case, a career assessment might “be the first step to understanding yourself, which is the first step to pursuing your own happiness and satisfaction”, according to Marc Miller of Career Pivot.

In interviewing Sarah E. Brown Ph.D., she noted that “Good career assessments highlight some combination of interests, strengths, and needs. Different assessments place emphasis on different components. What gets us hired are the interests and strengths. What often gets us fired are the needs not getting met.

So, included in the profile should be a really good combination of what we love doing, our interests, and what we are really good at doing …  our strengths.

We do not need to include our motivational needs in the profile, but we should keep that in mind as we are screening a prospective job opportunity” or the next career move.

In reading his book, Repurpose Your Career: A Practical Guide for the 2nd Half of Life, Marc Miller stated that “the most valuable [assessment] for gaining insight into … [his] own needs was the Birkman … [as it is] like a psychic tell[ing] you things that maybe you didn’t want to know but … already sort of knew them, deep down.” To learn more about the value of the Birkman, there is a great article in Fortune magazine called “Are You  a Good Fit for Your Job?”

Once you have clarity with your future forward, think of LinkedIn like a newspaper. What sells top of the fold? The headline! 

Think of LinkedIn like a website. What sells? The attraction of the page before you start scrolling. Again … the top of the fold.

So, above the fold holds true for LinkedIn also … your headline, About section, banner, and all your new keywords need to target your new career path. They need to describe your future forward position. 

If you want to participate in a any assessments, become a Bronze or BENG member and you will have some discounts available. We offer some excellent choices that will provide you will some comprehensive data and analysis.

If you have further questions about who to contact about career assessments and providers, please email me!


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6300 members and alumni providing career education and networking. Lynne also writes for,, and

Pivoting Your Career for Reinventing Yourself

Is it time for a career change? Are you considering transforming yourself to a new job?

What do you do when you can’t, or don’t want to, do what you used to do? Pivot, of course, to make an intentional shift in a new direction. How, you ask?

First, determine why you need to make a change. Need a raise? Promotion? Disengaged? Furloughed? Downsized? Re-org’d? Fired? Dread your job? Hate your boss? Lack of energy or enthusiasm to do the work? Need to care for family members?

Next, determine where you are at. Do a SWOT analysis of yourself. What are your strengths? Weaknesses? Opportunities? Threats? Conduct a professional and personal audit on yourself and analyze your transferable skills and what you like and hate to do. 

What are your passions? What sets your hair on fire every morning that gets you out of bed, excited to start the day?

What if you really genuinely don’t know what your next plan is? Maybe you need to do an assessment? Perhaps you need a career coach. Perhaps you need a life coach. 

Maybe you know what you want to do but have some gaps of knowledge or some missing skills. You can explore what is necessary to pursue another career at the U.S. Bureau of Labor Statistics. Maybe you want to explore entrepreneurship.

If you need coursework or certification, explore how you can get that completed through an online course, or at a local university, or other workshops or seminars. 

If you have time to decide about your career pivot, consider all the criteria that affect various parts of your life. Write them down. 

If you have found yourself in a place of change because of unprecedented times, you still need to write things down and make some S.M.A.R.T. goals for yourself.

Engaging in career management of your career documents is much better when you are proactive rather than reactive. Do you need to update your resume? LinkedIn profile? Elevator pitch? Job and networking tracking sheet? Cover letter? Accomplishment stories? Positioning statement? Departure statement? Value proposition, and so on? If not, start getting your ducks in a row. 

It’s time to start building your brand and marketing yourself in your future forward position. 


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with almost 6300 members and alumni providing career education and networking. Lynne also writes for,, and Connect with Lynne on LinkedIn at