Five LinkedIn Profile Mistakes & How to Fix Them with Nena B. Abdul-Wakeel 6-7:30 PM followed by networking until 8:30 PM on Wednesday, February 10, 2021 with chapter leader, Bob Wood.      You must complete the full registration at this case-sensitive link that you will need to copy and paste or click on in our meetup:  http://bit.ly/PAGCG2ndWed  (verification of paid Bronze/BENG membership or $5 nonmember payment will occur for entry into the Zoom room)…

Reinvention in Challenging Times: Plan for Successful Life & Work Transitions with Christine Stadler from Ohio on Wednesday, January 27, 2021 from 9-11 AM with Entrepreneurial Chapter Leader, Lynne Williams. Free for Bronze or BENG members or $5 nonmember fee. Register http://bit.ly/PAGCGSpecialEvents Zoom link https://us02web.zoom.us/meeting/register/tZEufuyvqDMoH9XntjBPW9ZEARyF6Q4pGZlq (verification of paid Bronze/BENG membership or $5 nonmember payment will occur to enter Zoom Room)   PRESENTATION DESCRIPTION The process of reinvention Exploring Various Paths – A new encore career…

Transitioning from an Employee Mindset to an Entrepreneurial Mindset with Robert Butwin with chapter leader Bob Wood on Wed, Jan 13, 2020 from 6-7:30 PM for presentation and to 8:30 PM for networking.  You must complete the full registration at this case-sensitive link that you will need to copy and paste or click on in our meetup:  http://bit.ly/PAGCG2ndWed  Join as a member supporting this nonprofit community and attend all our speaker meetings for free for…

Keywords: How to Look Up as a Layman

Look up KEYWORDS for social media as a layman using several techniques

Look up keywords for social media and LinkedIn as a layman. There are many ways you can check to find keywords, whether you are employed, self-employed, unemployed, a veteran, or a student.

There are numerous ways to analyze keywords for your resume, LinkedIn profile, website, blog, social media posts, etc. Let’s review more tools!

In the previous article, I mentioned using the Jobs tab on the LinkedIn profile to look up keywords, as well as Google Trends

Below, we will explore some other ways, including using some keyword analyzers, such as the following (though there are many more):

Google AdWords

Intry

Jobscan.co 

KWFinder

Moz Keyword Explorer

SEMRush

SimilarWeb

SkillSyncer

WordArt

Wordstream

WordCloud Generators

Another way is to use the LinkedIn Resume Builder feature. When you are viewing your profile, click the MORE button, and BUILD A RESUME. Click on NEW RESUME (based on your LinkedIn profile) and enter your target job title. Click APPLY, and you will see the keyword check in the Resume Insights on the right-hand column, and it should also suggest some keywords for you. 

The LinkedIn Career Explorer tool is another way. You can enter a job, and it lists the skills needed for the job. Also, it lists the skill overlap, skills to build, popularity, and more.  

Now you have even more ways to check your keywords, and you can compare and contrast your findings, so spruce up your profile to optimize for 2021!

Need to participate in LinkedIn training workshops? Sign up for the third Saturday of every month at the library in 2021.  

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today

Keywords on LinkedIn: How to Check

How do you check your keywords on LinkedIn?

Keywords on LinkedIn: How do you check? This is a question asked all the time and several techniques to find keywords can be used whether you are employed, self-employed, unemployed, a veteran, or a student.

No matter what your status, you might want to optimize your LinkedIn profile with the best keywords if you want to be found.

If, for example, you are an attorney, like Hanan Isaacs, Esq., you could focus on keywords in the following areas:

HEADLINE of up to 220 characters: Central NJ Attorney | Family Law & Divorce | Employment Litigation | Alternative Dispute Resolution | Negotiations | Arbitrator | Discrimination | Civil Law | Trial Lawyer | Legal Advocacy | Business Disputes | Counsel

ABOUT section up to 2600 characters: Remove all the paragraphs, add white space for ease of skimming and scanning, and create bullet-pointed lists of keywords.

JOB TITLES embellished up to 100 characters: Senior Attorney | Arbitrator | Mediator | Trial Lawyer | Matrimonial Specialist | Employment Law

SKILLS & ENDORSEMENTS and you can have 50: Pin your top three and add 47 more. 

PROJECT AND PUBLICATIONS: It is not only the titles where you want to have keywords but also the descriptions.

So how can you find out which keyword might be better than another? One way is the Jobs tab on LinkedIn. You type in a keyword and use Greater Philadelphia Area, for example. Then look up different synonyms for the keyword and choose the best version.

You not only want to be found by using the most popular words, but you want to be found by the niche words where you have expertise. As they say, Riches in Niches!

You can also go on Google Trends and compare keywords for Philadelphia for different time frames – 1 month, 90 days, one year, and many more choices. My experience has been that Google Trends mirrors LinkedIn. If you keep all of your research in a spreadsheet (Excel or Google sheets), then you can sort them alphabetically or by most to least.

When I put clients into my system for keyword research, they have AHA moments when they look up some of the words they have used and realize they have deadwood in their profiles with words that are not doing them any good. 

So, as we are about to approach the holidays, start thinking about spring cleaning your LinkedIn profile while things might have slowed down a bit!

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today

Authentic Messaging for Transitioning Businesses with Loren Weisman on Thursday, December 3, 2020, 9-11 AM with meeting led by Deep Damle Free for Bronze or BENG members or $5 fee. RSVP on Salesforce http://bit.ly/MgvilleThu9a  RSVP on Meetup if you want to see who is coming and see the presentation description and speaker BIO. The Zoom link will come in your email confirmation once registration is complete. We do not send it out, so record it…

  Is It Time to Consider Plan B with David Schuchman from Princeton on Monday, November 23, 2020, 9-11 AM with chapter leader, Kevin Keene.   Free for Bronze or BENG members or suggested $5.  RSVP on Salesforce at http://bit.ly/MalvernMon9a  RSVP on Meetup if you want to see who else is coming. The Zoom link will come in your email confirmation once registration is complete. We do not send it out, so record it upon registration.…