Getting Noticed on LinkedIn Is Important for Your Career Whether Self-Employed, Employed, Freelancer, Unemployed, or Student

Do you realize that there are over 690+ million people on LinkedIn? Do you know how important it is to be on this platform for your career … AND be active?  

Every second of the day, two people join LinkedIn. This is a place where you can establish your brand and tell your career story … past, present, and future. 

You can reinvent yourself or begin a career all over and tell your future forward. 

WordCamp Philly is running online on Saturday, September 26, 2020. This article was inspired by my presentation on Why Getting Noticed on LinkedIn Is Important for Your Career at Wordcamp 2019.

Here are just some of the reasons why you should be on LinkedIn whether you are self-employed, employed, freelancer, unemployed, or a student:

  • Start building your online resume that grows with you in your career
  • Start collecting endorsements and recommendations from employers, clients, teachers, etc.
  • Connect with alumni and classmates for internships, future jobs, and client work
  • Add a customized LinkedIn URL to your business card, resume website, brochure, etc.
  • Highlight awards and honors, as well as projects and publications
  • Explore companies and higher education
  • Use a Boolean search in LinkedIn to find industry professionals 
  • Use a Boolean search in Google to find industry professionals on LinkedIn
  • Search for jobs and get found by potential employers
  • Connect with others you meet at networking events
  • Engage in conversations in LinkedIn groups on topics of interest
  • Give/receive recommendations and endorsements
  • Lead generation > write about your area(s) of expertise on the home page, in groups, or write articles
  • Create projects where you have worked with others to showcase collaboration
  • Create a company page to highlight your expertise and get followers (check out this LinkedIn resource for your small business)
  • Let LinkedIn be your online portfolio
  • Start or join an engagement pod to get your groupies to like and comment on each others’ posts
  • Tell your story and your WHY you love doing what you do
  • Add media to your profile to showcase your talent, creativity, skills, products, services, etc.
  • Find the hashtags for your areas of interest and post using 3 hashtags
  • Create meta tags and alt tags in LinkedIn with keywords
  •  Add emojis, icons, and symbols to your profile for a pop of color
  • Find out your Social Selling Index (SSI) score to get your “report card grade” on LinkedIn
  • Use the FIND NEARBY feature on the app on your phone to connect with others in the nearby vicinity

No matter what … keep on learning! You don’t know what you don’t know. 

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6300 members and alumni providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today.

 

 

LinkedIn General & Jobseeker Factoids

Did you know there are a couple of hashtags to use on LinkedIn as a job seeker? Keep reading!

Did you know there was a LinkedIn directory where you can look yourself up? When I discovered this little factoid, I was on L Page 1463, and now I am on L page 1501. Why? Because every second, two people join LinkedIn.

If you want to see what page you are on, here is the link and you check by your first name – https://www.linkedin.com/directory/people-a

If you want to keep tabs on what is going on on LinkedIn, check out their blog at https://blog.linkedin.com/. You can subscribe by clicking in the bottom right-hand corner of the page. You can further customize by topic of interest at https://blog.linkedin.com/topics

A couple of articles with a lot of LinkedIn statistics and facts I recently came across is from Kinsta and is worth a read – click here, and another from Omnicore is here.

Andy Foote from Chicago shares some valuable content about LinkedIn on his website https://www.linkedinsights.com/ so check that out too.

Do you have a company page where someone says they work(ed) for you or attended your educational institution and really didn’t? This act may have been purposeful or it may have been completely innocent and in error. If you ask them to remove themselves and they do not, you can fill out this form on LinkedIn.

The hashtags for job seekers are #ONO and #opentowork

#ONO stands for open to new opportunities, and this can be in your headline or within your profile. It is searchable. Just type #ONO in the search bar and see, for yourself, what pops up.

#opentowork is also an option where you can let your network know you are open to new opportunities. Read this article, as well as other related articles on LinkedIn’s knowledge base for further details. 

You can make this #opentowork feature public, so everyone sees it on your profile, or you can choose to make it open to recruiters only. Choosing open to recruiters would be the better choice if you are employed and privately looking for a job

If you choose to share it with all LinkedIn members and make it open to the public, there is  a new #opentowork photo frame available on LinkedIn. The perception of this photo frame might be either desperate for a job or ready to work. As we are each entitled to our own opinions, you decide what is best for you.  

If you are a job seeker, make sure you look for urgent need jobs that companies are trying to fill. Are you still hoping to stay safe at home and work remotely? There is a list of over 300 links for remote jobs and resources, and this supports a local nonprofit that helps job seekers, and you get so many other valuable benefits.

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6300 members and alumni providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today.

 

ONLINE ZOOM Tuesday Leveraging Your LinkedIn Network to Get Your Next Job Opportunity with Brynne Tillman on Tuesday, June 30, 2020 9-11 AM with chapter leaders Andrew Braun & Nancy Moyer. Free for Bronze members or suggested $5 donation to nonprofit on website.  You must register on both links.  Register on Salesforce http://bit.ly/KoPTue9a  You must also register on the Meetup in case the Zoom link changes at the last minute. The Zoom link will come…

ONLINE ZOOM Tuesday Career Success Group Meeting with Andrew Braun & Nancy Moyer on Tuesdays 9-11 AM.  Register on Salesforce http://bit.ly/K0PTue9a  You must also register on the Meetup in case the Zoom link changes at the last minute. The Zoom link will come in your email confirmation once registration is complete. If you are new to the group you must send an email to info@greatcareersphl.org with your LinkedIn URL to introduce yourself.  Check out a…

ONLINE ZOOM How to Live Above the Job Search “Willies” with Tricia Steege on Monday, June 22, 2020 6-8 PM with chapter leader, Kebn Sher.  Free for Bronze members or suggested $5 donation to nonprofit on website.  Register on Salesforce http://bit.ly/PhilaMon6p  You must also register on the Meetup in case the Zoom link changes at the last minute. The Zoom link will come in your email confirmation once registration is complete. The meetup is where…

ONLINE ZOOM Career Confusion Got You Down? with Diane Weller on Monday, June 22, 2020 9-11 AM with chapter leader, Kevin Keene.  Free for Bronze members or suggested $5 donation to nonprofit on website.  Register on Salesforce http://bit.ly/MalvernMon9a  You must also register on the Meetup in case the Zoom link changes at the last minute. The Zoom link will come in your email confirmation once registration is complete. The meetup is where you will see…

How to make an Introduction on LinkedIn

On LinkedIn, you can make a personal introduction to other people in your network. A warm introduction is certainly better than someone reaching out on their own with a “cold call” approach.

As for networking online, LinkedIn might be considered networking on steroids so embrace this feature as part of the largest professional network in the world!

Introductions could happen for several reasons:

  • To set up an informational interview to learn more about their company, industry, or career progression. This could be for someone who is in college seeking ideas on where they should start their career, those seeking to change industries or considering a reinvention, or for many other reasons. P.S. Don’t forget that thank you note after that informational interview!
  • To learn more about the culture of a company when applying to a job posting (as you NEVER want to straight up ask for a job on an initial contact). It might cause for your resume to be asked to be sent or read or walked down the hall to the hiring manager.
  • For B2B sales prospecting for an introduction and referral as a potential vendor (as you NEVER want to ask for an order on the “first date”). According to Harvard Business Review, 90% or more of C-level executives don’t respond to a cold outreach or email blast. Rather than make this introduction out of the blue, you could warm up the outreach by sharing an article of interest with them or like or share their recent post, for example.

First, you need to build the KNOW, LIKE, TRUST with people. I would guess that it’s a rarity that two people meet and get married right after the first date. There is usually a courtship that happens over time, so networking in person and online is the same thing – you need to build a rapport and that takes time.

Here are a couple examples:

INFORMATION INTERVIEW

Hi xxx,

I would like to introduce you to the Executive Director, Lynne Williams, of the the group where I volunteer. She is exploring what the requirements are to enter career services in higher ed and would love to learn more about how you started in your position in the career services department. She wants to know if her skills and experiences alone would be considered for a position or if she needs to have a Master’s in Counseling. Would you be open to having a conversation with her? She will reach out and connect directly with you, but I wanted to make a warm introduction to you as my cousin. If there is anything I can do for you, please let me know. Thanks!

Bob

JOBSEEKER

Dear xxx,

As you know, I am an avid networker and have someone in my organization who saw the job posting of xxx. She would like to know more about the culture of your company before she applies. Would you be open to having a conversation with (Judy Jobseeker)? Her email is judyjobseeker@gmail.com and phone number is 610-123-4567. She will reach out to connect directly with you. If there is anything I can do for you, please let me know. Thanks!

Happy networking!

Lynne

B2B

Dear xxx

As you may know, I am an avid networker and would like to introduce you to (Victor Vendor) who I met through my membership at the XYZ Chamber of Commerce. I believe you two would benefit from knowing each other. (Victor Vendor’s) company has just come out with an amazing new employee benefits feature and I thought you should be made aware of this. It might save your company an incredible amount of money with this AI breakthrough. Would you be open to having a short conversation? He will reach out to connect directly with you, but I wanted to make a warm introduction. If there is anything I can do for you, please let me know.

Happy networking!

Lynne

Whenever you ask someone to make an introduction, don’t make them take their time on YOUR behalf. YOU create the draft for them as if they were writing it so they can do the 5 second tap-copy-tap-paste-post method and they would have the option to tweak it. It should be ready to go from the salutation to the closing as if you were in their body writing it. Remember –  KEEP IT SHORT AND SWEET!

STEP BY STEP ON THE SENDING END

  • Pull up someone’s profile that you are a first level connect with and click the blue message button
  • Click to the right of their name and start typing the other person’s name and when their profile comes up, click on it so it adds this second person (or you could add a group of people)
  • Type your message
  • Click send

ON THE RECEIVING END

Look for the messaging tab in the middle of the dark bar at the top of LinkedIn and click on it. On the left, you will see that unread messages will be bold until you open them and read them. You will see the names of the people in the message at the top of the message and when you reply, it goes to both of them.

Happy networking … online!

Jobseeker? Starting a business? Self-Employed? Employed? Networking? or LinkedIn or ther career education Workshops?

Come learn and network with the Philadelphia Area Great Careers Group and organizations that partner with us! There is something of interest for any working adult (or about to be working if you are graduating soon!)

See the schedule with links here or on our meetup or website at https://greatcareersphl.org/events