How To Construct a Boolean Search for LinkedIn on Google

Have you ever received a “Commercial Use Limit” notification when you have exceeded the 300 searches you have done in a month? LinkedIn will warn you when you have reached 90% of your 300 limit. If you exceed the limit, LinkedIn will do a reset on the 1st of the month, but will suggest that in order to increase your profile views, you should purchase Premium Business, Recruiter, or Sales Navigator.

If you are a hiring manager or recruiter without a premium account and are looking for talent, your search may stop dead in its tracks when you exceed the limit. If you are a jobseeker trying to search for networking connections who can make introductions for you, you may also exceed the limit. 

Here is the good news. There is a LinkedIn hack you can perform on Google so it doesn’t count as part of your LinkedIn search. If you have not seen “How to Do a Boolean Search on LinkedIn”, start by reading this article to refresh yourself with the operator signs of AND, OR, and NOT. 

Last week, I had the pleasure of finally meeting Ed Han in person in Princeton when he presented LinkedIn and he refreshed my memory on this nifty little trick.

On Google, enter the following search string of words, as an example: (“greater philadelphia area”) AND (“northwestern mutual” OR “merrill lynch” OR “valley creek advisors” OR blackrock)

People’s names and LinkedIn URLs will pop up in your Google search. Note when you do this, you will see that so many people still have not taken 30 seconds to customize their URL. If you are one of those people, here is how to get rid of the gobbledygook.

Do you remember PEMDAS (Please Excuse My Dear Aunt Sally) from your elementary or middle school math classes for the order of operations? AND, OR, () and “” are the order of operations you see in the example above. 

When there is one word like blackrock, it does not have any quotation marks. When you want to keep a set of words together like “northwestern mutual” or “merrill lynch” or “valley creek advisors”, the quotation marks need to be used. 

Here is another example so you get the gist of what you need to do: (“greater philadelphia area” OR “greater new york city area”) AND (R&D AND VP OR “vice president” AND “johnson & johnson” OR “johnson and johnson” OR “j and j” OR “j & j” OR j&j)

Happy searching … beyond 300!

This article was originally published in Vista.Today

How To Do a Boolean Search on LinkedIn

Happy National Small Business Week! Wouldn’t you love to support local small businesses? What if they were so small you didn’t know they even existed because they have no storefront? 

What if they worked virtually from home? Freelanced? Were a solopreneur? What if you REALLY needed their services?

Wait! There is LinkedIn and it’s an amazing database and treasure trove of information! 

If these small business owners used the right keywords to be found and you were looking for them by using the same keywords, this could lead to a matchy matchy and a win win!

In order to tap into the LinkedIn database, you can do a Boolean search using the words (in caps) AND, OR, or NOT along with the keywords. George Boole was a 19th century logician, mathematician, and philosopher who developed this form of logic, so it is a tool that can now be used in modern times for searches on the Internet, including LinkedIn.

Here are a few examples:

“Graphic designer” AND “Website”

“Graphic Designer” AND “Website Developer”

Website AND Developer OR Designer

Website AND Host NOT Designer

The bottom line is you need to use keywords in your profile in order to be found. In a previous article, I shared that you can embellish job titles on LinkedIn with keywords. Keywords in your headline are the MOST CRITICAL! 

Just think of what people are going to type into Google – certainly not your exact title and company name because they don’t even know you exist. They are going to type in keywords of what they are looking for. 

You really need to research these keywords before you publish. For example, when you click on the Jobs tab and enter Project Manager and Greater Philadelphia area, you get about 3000 jobs. But, if you change it to be Project Management, you get about 9000 jobs. 

So logic suggests that you would be much better off using the keywords that are the most popular. Have fun researching your keywords on LinkedIn and note that you will also find similarities with keywords in Google Trends

This article was originally published in Vista.Today.