You can leverage the LinkedIn algorithm to boost you personal and business profile if you can keep up with its mysterious and ever-changing nature.
Some recent research from the Netherlands, as well as from a LinkedIn expert in Chicago, may help you with your LinkedIn strategy.
If you understand a little about the algorithm, you can leverage how you approach LinkedIn to build your business and/or profile.
Two connections in my network have shared the latest updates on the algorithm, and you may want to follow them, so they are in your feed – Richard van der Blom from the Netherlands, who did the research published in October 2020, and Andy Foote from Chicago who wrote a nice recap of this research as well as another article.
I don’t need to reinvent the wheel, so below, I am just listing the main topics researched, so you know these are LinkedIn essentials that you need to understand better.
- Company page strategies
- Content with the most success
- Dwell Time
- Links (best to include in an edit after posting)
- Likes vs. Comments vs. Share and Comments are King!
- Social Selling Index Score
- Times to post for best results
As with all technology, it is ever-changing and sometimes hard to keep up. Hopefully, these few bits of information will help you optimize on the platform.
Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today.