How to write good headlines for LinkedIn articles also applies to blogs, event titles, or emails.
Writing a good headline for a LinkedIn article also applies to writing a catchy headline for a blog, event title, or email.
If you are a recent reader of my content, you might have missed the article LinkedIn Publishing – The How and Why. In that article, I mentioned Coschedule Headline Analyzer. It’s essential to write good headlines so readers click to open and read.
You can think of the analyzer as a traffic light. You want to stop with red, proceed with caution with yellow, and go with green.
When writing the title for this article, I got a 72 on Coschedule Headline Analyzer. Anything over 70 is green.
Below are some other titles I tried for this article and the scores I received.
- 56 – Write Good Headlines for LinkedIn Articles
- 59 – Five Things to Know About Headlines
- 61 – How to Write Good Headlines
- 69 – 5 Things to Know to Write Headlines for LinkedIn Articles
The headline analyzer examines the word balance for common words, uncommon words, emotional words, and power words.
It also analyzes the word count, character count, type, reading grade level, sentiment, clarity, and skimmability.
When I start headlines with “How to,” I have found that I get a higher score. Why? People want to learn.
However, if you are going to use Coschedule Headline Analyzer, you will also be subscribing to an email list, but it is not such a bad thing for the value received.
Here are more resources you can use.
Don’t forget to analyze your own LinkedIn headline, which can be up to 220 characters. I used the Sharethrough Headline Analyzer noted above and got the following results:
- 68 Average
- 51 Engagement
- 82 Impression Score
Alas, there is always room for improvement!
Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit, that provides career education and networking. Lynne also writes for vista.today, montco.today, and delco.today