Wowed by a Speaker Who Says to "Get Weird"

Have you ever been WOWed by a speaker? I was just WOWed! Running hundreds of events a year, I hear a plethora of speakers and, some are standouts.

At the beginning of 2020, I was on a national summit with some fantastic speakers and authors. Of course, I reached out to connect with all of them on LinkedIn. Some turned into phone calls, and we got to know each other better.

One reached back out to me several months later, and I booked him to speak. He left me wanting more. So, I started by ordering one of his 13 published books (The Story Arc) on Amazon, and it should arrive soon. 

Speaking of Amazon, did you know you could order on and choose the Philadelphia Area Great Careers Group as your charity of choice? Amazon makes donations to us quarterly through your purchases.

Our speaker is in the process of writing more books. I will also have to listen to his Your Ultimate Life podcast.

Not only is Kellan Flukiger a gifted speaker, author, transformational leadership mentor, and performance and breakthrough coach, but he is a musician and producer who is a father of ten.

Zooming in from Edmonton, Alberta, he started his elevator pitch as “I help people do things that they don’t think they can do.”

Kellan shared some wisdom with the attendees who were mainly job seekers, but did it in such a way that was motivational, inspirational, and was delivered with energy and enthusiasm. It was unique coming from a man with a story.

Every morning Kellan has a 40-minute ritual that includes 10 minutes each of SPEM:

  • Spiritual – engage in prayer or meditation
  • Physical – stretch and get your body moving
  • Emotional – send a text or message to someone
  • Mental – read a chapter

Here is some food for thought he shared:

  • What do you do?
  • Who needs that?
  • Say the words they need to hear.
  • What do THEY say their needs are, and how do you describe it?
  • Why would they pick you?
  • What is it that you don’t do? Won’t do? Haven’t thought of?
  • Are you trying to do what has been done before, or are you thinking differently?
  • We all have feelings of inadequacy, so get rid of the head trash. 
  • When you care for yourself physically, emotionally, and spiritually, you present to others more powerfully.
  • What is the way people feel when they are around you?
  • Set daily goals. You control your activities, so achieve and celebrate.
  • Get help. Don’t do it alone. 
  • Think of yourself as a service business and think of something no other coach would do. 
  • Don’t just offer it, live it! Don’t look for a client. Look for 1) people to love, 2) problems to solve, and 3) opportunities to serve
  • Have fun!

>>> If it was not for LinkedIn, I never would have met this speaker. 

Are you reaching out and connecting with people every day or at least every week?

Are you personalizing your introductions when you connect? 

Are you making referrals and introductions to others?

Are you keeping your searches under 300 a month, so you don’t get a commercial use limit warning?

Are you doing Boolean searches for people on LinkedIn or on Google for LinkedIn?  

Are you staying in touch with your network by wishing them congrats on their new job, a happy anniversary, or a branded happy birthday?

Are you sending someone an article of interest or a nice note?

Are you liking, commenting, sharing, posting, and writing on LinkedIn?

Are you participating in polls on LinkedIn and seeing the results of polls?

If you want to be in the first violin seat or the NFL or MLB, you must practice. If you want to grow your LinkedIn network, you have to practice. 

Here’s the last bit of advice from Kellan > Get weird! Get creative! Stand out differently with light, love, energy, and power. 

I would love to hear how you are getting weird!


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6300 members and alumni providing career education and networking. Lynne also writes for,, and

"The Karens" and Other Name Topics on LinkedIn

Don’t shoot the messenger, especially if your name is Karen, Becky, Caroline, Patty, Gail, or Ann. Knowledge is power. Here’s research to learn more about the onslaught of nicknames and monikers, which are now memes. 

As an Ed.D. (Doctor of Education) Candidate, I have taken courses over the past six months. The synthesized content for this article is from one of my assignments. 

I figured if I did not know all of this information, maybe the readers of this blog did not know either, other than hearing bits and pieces on the news. 

Although there are stories that explain #BBQBecky, #CornerstoneCaroline, #PermitPatty, and #GolfCartGail, today is the day we shed light on the archetype known as #Karen or #TheKarens.

The headlines, hashtags, and memes on Reddit should be a cause for a pause of reflection, hoping that we are the solution, rather than the reason for the problem.

If you enjoy listening to podcasts, listen to the July 15, 2020 episode on “What’s in a Karen?” on NPR’s Code Switch.

The beginnings of “Karen” is not precisely known, but it may have originated in 2005 with Dane Cook’s Comedy Act aired after the 2004 release of Mean Girls.

CAREN, with a C, is now the root of the CAREN Act, which stands for Caution Against Racially Exploited Non-Emergencies and was enacted on July 8, 2020, in San Francisco. It makes racially-biased calls illegal. There is legislation happening in other cities where there are fines imposed for false reports. 

Karen now stands for a white woman with white privilege who feels they are entitled to make 911 calls towards marginalized community members.

These are the people typically making racist false reports – white middle-class women calling the police on black people. 

The Urban Dictionary gave Karen a definition back in 2018 as a stereotypical name associated with “rude, obnoxious and insufferable middle aged white women.” Now there is the Coughing Karen and also the Coronvirus Karen, who refuses to wear a mask.

Now meet Miss Ann, which is an African American expression, referring to a European American Woman or, sometimes, a black woman, who is condescending and arrogant. 

Although there are more profound implications of using the code name Miss Ann, what do we teach young children? Many of my friends’ children called me Miss Lynne as a show of respect. There is still an African American adult male who calls me Miss Lynne, but he tells me that is how he was raised to respect others and that it’s a habit.

Have you listened to Sir Mix-A-Lot’s hit song from 1992 called Baby Got Back? Meet Becky and meet her again in 2016 with Beyonce’s Lemonade album with You Better Call Becky with the Good Hair. 

Would you name your child Karen or any of these other names now?

So what does all of this have to do with LinkedIn? Since the topic is NAMES, here are some considerations about names on LinkedIn:

Apologies to my family members, friends, colleagues, clients, and readers with these names mentioned. Now you hopefully know more than you did before you began reading this and understand where all this started. 

So, enough of Karen, “Bye, Felicia.” Or should we end with “Can I Speak to the Manager?”


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6300 members and alumni providing career education and networking. Lynne also writes for,, and

Ubuntu, Attitude, & Uploading Documents on LinkedIn

 “I am who I am because of who we all are.” That is the meaning of the word Ubuntu, which is a South African Zulu word and a philosophy of the spirit of humanity. 

How does ubuntu relate to selflessness? Selflessness is about people who are concerned about the needs of others over one’s own self. Self-reflect and think about how you can do something to help the greater good of society.

To learn more about ubuntu, watch this TEDx talk by Dozie Okeleke

We are all interrelated, sharing the earth and the sky together on this planet. We are all interdependent and need to remember the Golden Rule of “Do unto others as you would have them do unto you” and the lessons we learned in kindergarten

Let’s reflect on 2020. A recent cartoon from Aunty Acid had the following caption: “One day 2020 will be the one-word catch phrase for everything messed up. How’s your day? A total 2020. Say no more.”

Although that caption may crack a smile and a nod, that smile may not remain for long for many people who are extremely challenged, in pain, and have fear as we are five months into a pandemic … individuals, families, businesses, animals, and more. We live in a different world now than we did at the beginning of this year. 

Some things we cannot control, but other things we can.  

Each day we can choose to be generous with our time, talent, and treasure or work, wisdom, and wealth. 

If you think about all of the foundations and nonprofits out there and believe in their missions, consider taking action to help pay it forward to the communities they serve. 

Contact me or fill out this form if you want to volunteer for this nonprofit. 

There are people served who need help from the nonprofits, and they may need assistance at this time more than ever. 

If you watched the TEDx video noted above, the speaker says, “You can always find a way to give back to the society to which you belong.”

Support your local businesses, especially the ones who you know have been hit hard. Support the solopreneurs who rely on clients, as they do not get any unemployment compensation. 

Remember …

Each day we can choose to smile.

Each day we can be kind, respectful, helpful, caring, fair, considerate, friendly, just, and righteous. 

Each day we can choose our attitude. Here is one of my favorite quotes about attitude:

The longer I live the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do.   It is more important than appearance, giftedness or skill. It will make or break a company . . . a [place of worship] . . . a home. The remarkable thing is, we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past. . . . we cannot change the fact that people will act in a certain way. . . . we cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you . . . we are in charge of our Attitudes.     —Charles Swindoll

So what does this all have to do with LinkedIn? In a previous article, I shared step by step instructions on how to publish an article on LinkedIn. You can also publish documents on LinkedIn. Click here to see the Attitude document (above quote) I published on LinkedIn (and feel free to give it a like or comment). Click here to see the Word document I published on LinkedIn with the upcoming career education events in August. 

Visit my LinkedIn profile and see that I selected these two noted documents to be mixed in with articles in my Featured section of LinkedIn. If you want to learn more about the Featured section, read this article, and get instructions. 

Here are your step-by-step instructions on publishing a document on LinkedIn:

  • Click on Home
  • Click on the Document icon
  • Click on Choose File, Dropbox, OneDrive, or Google Drive and select the file to upload with a title of the document
  • Click Done
  • Write your post and share. You can tag people and also include hashtags
  • Click Post

When you want to share that post further in groups or elsewhere, click on the three dots at the top right of the post to get the URL and click “copy link to post. “

Here are LinkedIn’s instructions on uploading a document. Note that the document cannot be more than 300 pages or exceed 100 MB. The document must be a PDF, .doc, .docx, .ppt, or .pptx.

Share your content to educate, entertain, engage, empower, enrich, or inspire. Don’t sell. Use LinkedIn to build relationships, friendships, clients, colleagues, and more. 

Let’s consider the meaning of ubuntu and help each other out in these challenging times … If you want to go fast, you go alone. If you want to go far, you go together. ~African Saying


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6300 members and alumni providing career education and networking. Lynne also writes for,, and

Optimize Your LinkedIn Profile to Boost Your Business

Entrepreneur? Small business owner? Growing business? Startup? Side-gigger? Side hustler? Franchise owner? Solopreneur? Thinking about starting a business?

Have you optimized your LinkedIn profile to boost your business? Does your headline only say CEO of Blah Blah Blah Business? Or does it also state what your business is about utilizing all of the character spaces available with keywords? Do you come up in a Boolean search?

What does logic tell you when you go to Google? Do you type in CEO of Blah Blah Blah Business to find something you are seeking? What if you don’t know any business names, which is why you are searching on Google in the first place?  

Maybe, just maybe, you search for something on Google by keywords. Wouldn’t you think that you might do the same on LinkedIn? 

If you don’t know the answers to these questions, you might want to participate in some of the upcoming workshops listed at the end of this article. The tips presented might help you boost your business, and it may not cost you one dime!

Do you know the other locations in a LinkedIn profile where you can leverage keywords?

Have you customized your LinkedIn URL?

Have you created a custom banner on LinkedIn?

Are you building your brand on LinkedIn? 

Have you created your own hashtag for LinkedIn as well as other social media?

Are you building relationships on LinkedIn? Do you have over 500 connections? Do you even know why you need over 500 connections?

Are you publishing high-quality content?

Are you tagging others when you post?

Is Your LinkedIn profile part of your email signature?

Are you targeting connections? 

Are you participating in relevant groups?

Are you growing your email marketing list with your LinkedIn connections?

Are you using sponsored updates?

Do you have a LinkedIn company page? Are you populating it by educating, empowering, entertaining, enriching, engaging, or inspiring? Getting likes, shares, or comments? Gaining followers? Analyzing the metrics? Engaging your employees with your content? Do you know how to drive traffic to your company page?

If you don’t have a company page, here are the steps to create one.:

  • Click on the Work icon with the nine square at the top right of the menu bar
  • Click on Create a Company Page
  • Choose Small Business
  • Enter details
  • Click verification
  • Click Create Page
  • Upload your logo image of 300 x 300 px
  • Upload your cover image of 1192 x 220 px minimum with 1128 x 191 px recommended
  • Populate with details about your business, including your website.
  • Further details are here.


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6300 members and alumni providing career education and networking. Lynne also writes for,, and

Getting Noticed on LinkedIn Is Important for Your Career Whether Self-Employed, Employed, Freelancer, Unemployed, or Student

Do you realize that there are over 690+ million people on LinkedIn? Do you know how important it is to be on this platform for your career … AND be active?  

Every second of the day, two people join LinkedIn. This is a place where you can establish your brand and tell your career story … past, present, and future. 

You can reinvent yourself or begin a career all over and tell your future forward. 

WordCamp Philly is running online on Saturday, September 26, 2020. This article was inspired by my presentation on Why Getting Noticed on LinkedIn Is Important for Your Career at Wordcamp 2019.

Here are just some of the reasons why you should be on LinkedIn whether you are self-employed, employed, freelancer, unemployed, or a student:

  • Start building your online resume that grows with you in your career
  • Start collecting endorsements and recommendations from employers, clients, teachers, etc.
  • Connect with alumni and classmates for internships, future jobs, and client work
  • Add a customized LinkedIn URL to your business card, resume website, brochure, etc.
  • Highlight awards and honors, as well as projects and publications
  • Explore companies and higher education
  • Use a Boolean search in LinkedIn to find industry professionals 
  • Use a Boolean search in Google to find industry professionals on LinkedIn
  • Search for jobs and get found by potential employers
  • Connect with others you meet at networking events
  • Engage in conversations in LinkedIn groups on topics of interest
  • Give/receive recommendations and endorsements
  • Lead generation > write about your area(s) of expertise on the home page, in groups, or write articles
  • Create projects where you have worked with others to showcase collaboration
  • Create a company page to highlight your expertise and get followers (check out this LinkedIn resource for your small business)
  • Let LinkedIn be your online portfolio
  • Start or join an engagement pod to get your groupies to like and comment on each others’ posts
  • Tell your story and your WHY you love doing what you do
  • Add media to your profile to showcase your talent, creativity, skills, products, services, etc.
  • Find the hashtags for your areas of interest and post using 3 hashtags
  • Create meta tags and alt tags in LinkedIn with keywords
  •  Add emojis, icons, and symbols to your profile for a pop of color
  • Find out your Social Selling Index (SSI) score to get your “report card grade” on LinkedIn
  • Use the FIND NEARBY feature on the app on your phone to connect with others in the nearby vicinity

No matter what … keep on learning! You don’t know what you don’t know. 


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6300 members and alumni providing career education and networking. Lynne also writes for,, and



Cultural Intelligence on LinkedIn

What is cultural intelligence?  Like emotional intelligence, or EQ, cultural intelligence, or CQ, consists of four components: drive, knowledge, strategy, and action (Livermore, 2015). Drive has to do with the motivation to plan the cultural aspects of the project. Knowledge refers to knowing how any cultural influences may affect a project. Strategy has to do with the visions and insights in planning the project. Actions have to do with behavioral changes that need to be…

LinkedIn Engagement Pods - What They Are & How They Work

Are you hoping to beat the LinkedIn algorithm? Maybe you need some help to get your posts to gain more views. Maybe LinkedIn engagement pods are worth considering … or maybe not. 

Perhaps you don’t even know what an engagement pod is. It’s a group of LinkedIn users in a private group who agree to the group’s rules to like, comment, or share each other’s posts so they get more traction on the platform. 

Most people want to grow their professional networks if they are active LinkedIn users and they want their articles and posts to get lots of views, but they may get stymied by the algorithm. So, these engagement pod groups exist and they communicate through using a certain # hashtag on LinkedIn. 

There are even some LinkedIn users who collaborate outside of LinkedIn, such as in Facebook groups, and they share their LinkedIn posts there hoping people will engage back on LinkedIn. 

You can read more details about the pros and cons of pods from this article or guide or just Google the keywords to learn more.  

Note that if you are a small business and get your employees on board, they can help share your company’s content via a pod. However, pod themes can go beyond a company. They might be related to an industry, a customer, a role (CEOs, CMOs, etc.), shared interest, or quality.

Warning! Prepare for constant pings on your phone based on the activity of the group members, especially if they are in different parts of the world in different time zones. They can be disruptive to your productivity, so you need to weigh the benefits.

Nonetheless, you may learn and grow from others, as well as get more engagement on your posts. 


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6300 members and alumni providing career education and networking. Lynne also writes for,, and