Don't Risk Destroying Personal and Professional Relationships - Keep LinkedIn Politics-Free

DON'T RISK DESTROYING PERSONAL AND PROFESSIONAL RELATIONSHIPS - KEEP LINKEDIN POLITICS-FREE

DON'T RISK DESTROYING PERSONAL AND PROFESSIONAL RELATIONSHIPS - KEEP LINKEDIN POLITICS-FREE

I would recommend keeping LinkedIn Politics Free before and after election day. You could jeopardize relationships with your employer, clients, colleagues, etc.

If politics is your career, you will most likely be listing your position in the work experience section. However, be careful with your posts’ content, as you may reap what you sow – good, bad, and ugly. 

If you want to share your personal political opinions, LinkedIn is not the place for that. Read this Forbes article and Google to read more on this topic. There are many articles to read. 

LinkedIn’s Advertising Policies prohibit advertising many things, including political ads. Specifically, the policy states:

Political ads are prohibited, including ads advocating for or against a particular candidate, party, or ballot proposition or otherwise intended to influence an election outcome; ads fundraising for or by political candidates, parties, political action committees or similar organizations, or ballot propositions; and ads exploiting a sensitive political issue even if the advertiser has no explicit political agenda.”

If LinkedIn’s ad policy is so specific, I would think it would be wise to mirror that philosophy on your profile.

Note that LinkedIn also has Professional Community Policies as well as a User Agreement.  

Don’t create divisiveness. Don’t start what others have termed “LinkedIn suicide.” It’s not worth it. Your banter will probably not change anyone’s opinion anyway. 

Want to get involved in the polls? Temporary paid, and volunteer jobs are available in Chester County, Chester County, Delaware County, Montgomery County, or learn more here

Just as a reminder:

Last chance to RSVP for a John Maxwell event live on Oct 9th, 9 am – 1 pm or on-demand for five days after. Join in on presentations from John Maxwell, Steve Harvey, Alan Mullaly, Kat Cole, and Craig Groeschel. To learn from these world-class leaders, register on this link for only $79. 

Missed last week’s article Leveraging LinkedIn for Business Building Opportunities? Click here!

Need to learn more about building your LinkedIn profile? Register with the Chester County Library for Saturday, October 17, 2020, for LinkedIn Part 2 of 3. In this workshop, you will learn how to make the visuals and how your efforts on LinkedIn can connect on other social media platforms. 

Prefer Tuesday evenings for LinkedIn learning, join me on Zoom for five sessions! 

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today.

LinkedIn Image Sizes and Character Limits

Below is an overview of many of the more frequently used current LinkedIn image sizes and character limits that will allow you to plan in advance. When typing content, it’s always best to type in Word or other word processing program so you can more clearly see the red underline if you have a typo. You can easily paste from Word into LinkedIn. 

IMAGES (in pixels):

Banner – 1584 x 396 (4:1 ratio)

Profile photograph – 400 x 400 to 7680 x 4320 

Group logo – 60 x 60 to 92 x 92 

Article cover image 698 x 400

Company page logo image – 300 x 300

Company page cover image – 1192 x 220

CHARACTER LIMITS (which include spaces, numbers, symbols, and emojis):

First Name – 20 

Last name – 40 

Headline – 220

Vanity (custom) URL – 5 to 30 after the www.linkedin.com/in/

Phone number – 25

Address – 1000

Website – 256

Website text – 30

IM section – 25

About – 2600 

Position title – 100 

Position description – 2000 

Recommendations – 3000

Posts – 1300 

Comments – 1250 

Article headline – 100

Articles – 125,000 

Article photo credit – 250

Company name – 100

Company page description – 200 to 1500

Company status update – 700

Personal message invitation – 300

Recorded message – 1 minute

and … you can have a maximum of 30,000 1st level connections

Although there are more  character limits, these are probably the most frequently used. Hope this helps to plan accordingly.

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6300 members and alumni providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today.

Leverage LinkedIn to Build Your Business

Leverage your social proximity on LinkedIn to reach your targeted buyers. 

To get more details on leveraging social proximity, I interviewed Brynne Tillman, the CEO of Social Sales Link, an author,  a LinkedIn Sales Trainer, and a LinkedIn Sales Navigator Trainer. 

Question: How can you filter and search your connections’ connections to reach your target audience?

Answer: Typically, there are three ways to leverage your network – referrals, introductions, and name-drops.

  • Referrals – These come from your clients who know, like, and trust you.
  • Introductions – These come from a networking partner in your sphere of influence which has not been a client, but knows your reputation.
  • Name Drops – Make sure you have permission to name drop for this method of a warm introduction.

Question: How would you search on LinkedIn?

Answer: Here are the step-by-step instructions I use.

  • Pull up someone’s profile
  • Click on the search bar at the top left and choose people from the drop-down
  • Click on connections and choose 2nd
  • Click on locations and choose the location you want
  • Click on all filters
  • Type in your search string e.g., “sales manager” OR “sales director”
  • Click show results

Question: What’s the next step?

Answer: Start a conversation!

  • Set up a Zoom call by email or through a LinkedIn message to let them you you would like to have a quick call to run some names by them
  • When on the call, ask if they can provide insights on the list you generated from your search
  • Based on this conversation, you can ask for a referral, introduction, or permission to name drop

You should be able to fill your calendar with targeted buyers by following these steps to leverage your social proximity with warm introductions. Need some LinkedIn group coaching for prospecting and business development? Click here to read more.

Need to learn more about building your LinkedIn profile? Register with the Chester County Library for Saturday, October 17, 2020, for LinkedIn Part 2 of 3. In this workshop, you will learn how to make the visuals and how your efforts on LinkedIn can connect on other social media platforms. 

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today.

Establish and Leverage Your LinkedIn Company Page for Self-Employment

Set up your LinkedIn Company Page

It’s free and easy to set up a LinkedIn company page for your small business, as a solopreneur, or self-employed individual to leverage LinkedIn.

Not only will the link below these instructions provide you with step-by-step visuals, but if you keep tabs on the Donnay Consulting Group LinkedIn company page and profile, you will also see how this solopreneur will utilize LinkedIn to advertise her upcoming anti-bias training workshops, which you can also sign up for this fall.

When Dr. Donnay participated in my Princeton Adult School LinkedIn workshops in March (which went from in-person to online with COVID), she started with only 37 connections and has grown her profile to over 500. 

Amanda Fox-Rouch just built Dr. Donnay a new website. So, you will see the very new beginnings of a new small business of an academic entrepreneur! 

Here are the step by step instructions.

  • Create a banner image 1128 x 191 px (Canva.com was used).
  • Create a Logo image 300 x 300 px (Canva.com was used).
  • Click on the down arrow on the 9 square Work icon at the top right of the LinkedIn. profile, then click Create Company Page +.
  • Choose the type of business you are. Small Business was used for the example.
  • Fill out the Page Identity details.
  • Fill out the Company details.
  • Fill out the Profile details.
  • Click the Verify button, and then the blue “Create page” button will pop up, which you will click.
  • A new window will pop up.
  • Click on the pen in the top right to upload the cover image. 
  • Click on the blue Add button to add a Description and click Save at the end. Include 20 skills (though LinkedIn allowed more than 20 to be typed in).
  • Click on the blue Add button to add a Location.
  • Click on the blue Post button to create your first post.
  • Under Community, click on hashtags to follow and create your own hashtag for branding #donnayconsultinggroup and choose two others after reviewing the number of followers. These can be changed whenever you want. #antibias #diversityequityinclusion
  • If you are going to have a LinkedIn group, you can add a featured group.
  • You have the ability to manage languages if appropriate.
  • Go to your personal profile under Experience and click on the pen to edit and start. typing your company name and choose the selection from the drop-down menu with the logo you just created on your new company page.
  • Now you are ready to create your first post on your company page. Make sure you include your new branded hashtag, as well as others that pertain to the topic of the post. The first three hashtags will become part of the URL. 
  • LinkedIn will create a custom URL for any URLs over 26 characters. When you post from your company page, you will click on the three dots at the top right hand corner of the post and choose “copy link to post.” You can then add your commentary to the link with the URL on your home page. 

Here are the step by step instructions with visuals to set up a company page

Need to learn more about LinkedIn? Register with the Chester County Library for Saturday, October 17, 2020, for LinkedIn Part 2 of 3. In this workshop, you will learn how to make the visuals and how your efforts on LinkedIn can connect on other social media platforms.

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today.

Optimized LinkedIn Profile and Accountability in Career Group Results in a Remote Job Landing

Tell us about yourself and your career.
My name is Brian Rickman and I have 25 years of experience as a Software Engineer working with computer programming. I was working remotely for a company based in Boston before I lost my job.

Why were you looking for a job?
About a quarter of the workforce was laid off included me at the end of March. We were laid off due to the initial outbreak from the Coronavirus.

How did you discover PAGCG?
A friend of mine in the city knew that I was looking for a job. He saw an ad for a Philadelphia Area Great Careers Group (PAGCG) meeting about updating your LinkedIn profile on the Philadelphia Free Library’s website Jobs & Job Seeker events and encouraged me to attend. I joined that meeting and liked the people. It felt like the right place to be. I am also a volunteer for the group, even though I am employed. It’s a way of giving back.

How did PAGCG help you in your job search?
The biggest thing the group gave me was the confidence and motivation to work on my job search. Many things were secondary, such as updating my LinkedIn profile and resume, but the social aspect was most important. In the meetings, we would go around the room and talk about what we had done the previous week related to our job search. It gave me and others a sense of accountability.

How did you find your job? How long did it take?
A recruiter reached out to me through LinkedIn after they saw my newly updated profile. I landed an interview and, eventually, the job itself. Luckily, I was only out of work for a month between losing my job and landing the new one.

What kept you motivated during the job search, especially during the downtimes?
The connection I felt with the other job seekers in the group helped me. It also helped to put a plan in place and treat my job search as a job – I would wake up in the morning, update my profile, spruce up my resume, and keep moving. I always made sure that I had something to report to the group at the next meeting.

What were the lessons that you learned during your job search?
You really must make an effort to get up and work for it. It’s not going to happen by itself, and the job won’t land on your lap. During better times, I had recruiters reach out to me every week, but that’s not happening right now. You have to get out there and make that effort.

Do you have any networking tips or tricks that you can share?
Reach out to anyone who could help you, even friends and neighbors. I was so surprised when I reached out to neighbors, and they would say, “Oh yeah, I can connect you to someone here. I can help you!”
On LinkedIn, especially, almost anyone will connect with you if you give them a reason. If you reach out and say you want to connect, they may ignore your request if they don’t already know you; however, if you reach out and say, “Hey, I’m interested in your company,” you are more likely to get a response.

What will you do in your new role?
My new job title is Camera Engineer. This role is a software engineer role with the primary focus on writing programs in C++ that run inside internet-connected security cameras.

What is one takeaway or nugget of wisdom that you would like to share?
I found a quote in an online class that was quite relevant: “Lady Luck favors those who try!” You will have better luck if you go out and make an effort. If you sit around doing nothing, then nothing will happen.

How to Add Images & Media to Your LinkedIn Profile

Readers love visuals! Did you know that you can enhance your LinkedIn profile by adding images, video, documents, weblinks, photos, presentations, PDFs, and other media under the About section as well as under your Work Experience? You can add these visuals to bring better attention to your post, and can edit or delete as needed. People love to see images that relate to the topic of the post so they can make a connection to…

The Self-Employed, Consultant, or Solopreneur on LinkedIn

THE SELF-EMPLOYED, CONSULTANT, OR SOLOPRENEUR ON LINKEDIN

Ditch the pitch and starting building relationships with people on LinkedIn. Don’t try to sell people right away.

As a self-employed sole practitioner, I am a member of the “job seeker” club with the millions of others searching for jobs. However, I am a job seeker of resume and LinkedIn clients, rather than the full-time W-2 job, until I complete my doctoral dissertation. Then, I will seek opportunities in higher ed career services. 

Because of the “corona times” we are in, I find that many people are sending me pitches on their financial services, franchise opportunities, animated videos, social media services, transformational coaching, etc. and they don’t even know me. They could be across the country or across a few continents, and they are already pitching me in their first communique after we connect. 

PLEASE DON’T DO THAT ON LINKEDIN!

If you are desperate for work, explore LinkedIn’s Profinder to register yourself as a freelance or independent contractor. Although I am registered on it, I have never processed any client work through it, as my work comes from word of mouth referrals to fill my pipeline. 

There are groups on LinkedIn for freelancers, like The FlexJobs Group, so explore that and see if there are any opportunities for you there. 

If you really want a very comprehensive list for W-2 remote jobs, freelance links, and other resources that took many hours to put together, you could save yourself a lot of time and become a member. Make sure you save the link in the automated receipt that comes from our Salesforce immediately upon purchasing as a Bronze member (or apply as a BENG member if you are a mid to senior-level or C-Suite or a business owner). For 9-½ to 13 cents a day, you can’t beat this investment in your career, and all the time it will save, as the research has been done for you.

Write your business plan to set up your one to many.

As a solopreneur, you need some kind of platform to get your “one to many”, so read this Harvard Business Review article on The Best Business Model in the World, and perhaps you will gain some insights. Speaking of business models, don’t miss Chester & Delaware County SCORE’s upcoming October 8th workshop on Leanstack Canvas Business Plan on a Page. I’ll be there!

Make sure that you use keywords on what you do, rather than stating CEO or President of XYZ Company, in your LinkedIn headline. Think logically about what someone would type in Google to find someone like you. They would use keywords because they have never even heard of XYZ Company before. 

Since LinkedIn has recently expanded the character count to 220 characters in your headline (from 120), take advantage of using more keywords to explain what it is that you do. 

Another thing you can do in the Experience section is click on “Self-Employed” under the Employment Type drop-down rather than leave it blank. The other options, just for the record, are Full-time, Part-time, Freelance, Contract, Internship, Apprenticeship, or Seasonal.

Stay tuned for more upcoming articles if you are participating in the gig economy with a side hustle or are a small business owner or are considering it. Read this article too.

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today.