Rebranding to Pivot Your Career

Are you making a career pivot? Do you need to rebrand yourself? Do you know what to do to market yourself for your future forward position?

As noted in the previous article, you completed all these steps so far:

  • You decided to make a change.
  • You have done a SWOT analysis of yourself.
  • You know your passions and where you want to go… OR
  • You have hired a coach to help bring clarity, so you know your next move.
  • You have taken stock of your skillset and gaps of knowledge and have taken assessments.
  • You have made some goals for learning or moving your pivot forward. 
  • You are ready to update your career documents – resume, LinkedIn, elevator pitch, networking plan, cover letter, accomplishment stories, positioning statement, department statement, value proposition, etc. 

Now what? It’s time to research keywords that combine your unique individual skillset and the keywords of your next position, whether as a W-2 employee or as an entrepreneur. 

Where do these keywords come from?

First of all, they come from you, doing a brain dump of all the things you are good at. It’s mainly going to be a list of hard skills, but there may be some soft skills

If you are looking for a W-2 job, you can analyze the keywords in the job description. You would highlight text as you carefully read and use a free tool like WordArt or another text analyzer. 

You can also use tools like Google Trends

For keywords in LinkedIn, you need to use the job titles and keywords in LinkedIn’s database and see how words compare, by looking them up in the jobs tab. For example, compare “budget” to “budgets” to “budgeting” to find out the best version of this word to use in LinkedIn. The final choice may be different than the synonym you use when applying to a job description.

To learn more about keywords for matching job descriptions, attend the ATS workshops on June 1 or 11 by registering on links on the events listings page. 

To learn more about keywords for LinkedIn, join the virtual workshops on LinkedIn Parts 1, 2, and 3 on June 6, 13, and 20, respectively, by registering on

Developing a keyword analysis is both an art and a science. You are much better off making informed decisions from data drive sets of keywords than just guessing words off the cuff. Do your research, but make sure you are hyper-focused on your future forward position so you are clearly branding yourself! 


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with almost 6300 members and alumni providing career education and networking. Lynne also writes for,, and  

QR Codes for LinkedIn, Presentations, Articles, Business Cards & More

You can drive people to your LinkedIn profile with your QR code. QR codes are also helpful for people to access a presentation, an article, and more. Add them to your business cards too.

If you have never tried QRCode-Monkey, you will find it very easy to use and you can even customize it with your logo. 

Technology upgrades on current mobile devices now save you from downloading a scanning app on your phone. A camera on an iPhone will read the QR code and bring the file up so you can tap and open it up. 

To get your unique LinkedIn QR code on your phone, follow these steps using the LinkedIn app:

  • Click on the four gray boxes in the search bar
  • Click on “My Code” 
  • Save or the code only or code with photo

Remember our taglines – Your Career Our Mission and Members Helping Members 

Yes, we have two taglines now that we have officially merged with the Business Executive Networking Group (BENG). We are now in eight states with 36 chapters and about 6300 members. Read the press release on our website.


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with almost 6300 members and alumni providing career education and networking. Lynne also writes for,, and Connect with Lynne on LinkedIn at 

How to Optimize LinkedIn for Job Seekers

HOW TO OPTIMIZE LINKEDIN FOR JOB SEEKERS How to Optimize LinkedIn for Job Seekers. Furloughed? Downsized? Re-orged? Laid off? No job? Dusting off your career documents just in case? It’s never too late to manage your career. It’s also never too late to reinvent yourself in a new career and explore your options.  Why not start or update your LinkedIn profile too? Here are some things you need to know to optimize. An essential fact…

LinkedIn for the Win for Educators & Students

High school students over 16, college students, and educators in both K-12 and higher education need to be on LinkedIn. Teachers should act as models with their LinkedIn profiles, as their students begin to prepare for their future careers, military, or continuing education. 

On April 16th, West Center University hosted a one hour LinkedIn workshop on Zoom that was open to students and the community through the Dr. Edwin Cottrell Entrepreneurial Leadership Center. 

Since there are so many students and educators in the region who did not participate in this training, I thought it would be helpful to share the deck. The information in this deck will also be beneficial to any of our region’s now 22 million job seekers who have applied for unemployment in the past four weeks.

There are lots of links in the appendix for students as well as helpful links for internships. Speaking of internships, or volunteer opportunities to gain some experience, we love volunteers and have lots of tasks that can be accomplished remotely. Sign up on our Google form to volunteer with our 501(c)3 charitable all-volunteer nonprofit. 

Since the workshop was only an hour, and there is so much more to learn about LinkedIn, there are many links throughout the deck. The links are available for further self-guided learning. 

Everyone is welcome at the Philadelphia Area Great Careers Group, so join us to learn with us as we share career education topics while networking. There are virtual meetings daily, both with and without speakers. 

We just celebrated our 10th anniversary on Tuesday, April 7th, and have more than doubled our membership in less than five years to almost 4500 members. Remember our tagline – Your Career Our Mission.


Originally published in 

Should your resume and LinkedIn be matchy matchy?

With all of the uncertainty going on in the world, it is more important than ever to manage your career and keep your resume and other career documents up to date. 

Since we are on the topic of resumes, many people ask if their LinkedIn should match their resume or not. The correct answer to this question could be NO, MAYBE, YES, or YES BUT. It’s really a matter of your own personal philosophy. 

Be mindful that if you ask 10 people how to write a resume and LinkedIn profile, you will get 15 different answers. 

We are all entitled to our own opinions, so below is mine, as one of the YES BUTs. I think everything that is on a resume should go on LinkedIn, but LinkedIn should be embellished even more. 

No matter what, you should have well written content that has white space in between the bullet points so it is skimmable and scannable. So let’s compare some of the basic sections of each document.





Headline (key titles and keywords)

120 characters; don’t waste a line for the words “Summary Profile”

120 characters on a desktop but more on mobile

Value Proposition

Written in 1st person implied “I”

copy in About Section

Core Competencies (keywords)

Alpha order

copy in About section

Career Highlights (Accomplishments)

Bullet pointed list

copy in About section

Sentence that shows you are likeable and relatable, and have some hobbies or  interests


write in About section

Professional (or Work) Experience






Honors & Awards



Community Service




You can see that when you compare some of the standard resume sections to those in the LinkedIn profile, you can utilize all the verbiage you have prepared. However, in LinkedIn, here are a few more things you can do.

Although the “To DO” list goes on for LinkedIn, this is a good solid start. 

Originally published in

Remember Your “Linkie” Friends in Times of Uncertainty

Feeling macro and micro scared with fear of the unknown? Now is a time to build and grow your LinkedIn network and reach out to your “Linkie Friends”! They are your peeps, virtually speaking, of course. 


Are you micro scared?

Let’s start with you and your immediate family. Have you lost your job as one of the over 6 million who has filed for unemployment? Have you lost your ability to earn an income as a business owner? 

You are certainly not alone. I am right there with you as a solopreneur. 

You would think the resume and LinkedIn profile writing business might be booming. Still, people need to buy food and pay for their living expenses, which is their biggest priority.

I have noticed that the posts on LinkedIn have certainly taken on a different flavor in the past three weeks. People are definitely trying to get more creative to garner attention. 

So, if you are not on LinkedIn, now is a really good time to start your profile. 

If you are not active on LinkedIn, now is a perfect time to get active and connect with your colleagues and classmates from days gone by, as well reach out to strangers. Why not? What have you got to lose? 

Have you researched the demographics on LinkedIn? Check out the LinkedIn statistics on Expanded Ramblings, Hootsuite, as well as LinkedIn’s own page. The numbers are staggering! 

People are still landing jobs. There are a lot of remote jobs available, and there are a lot of virtual interviews happening. There is a list updated almost daily with currently over 250 links for remote job resources

If you are rusty on your interviewing skills, check out the link on our Instagram page for March Forward Tip #10. There is a free video recording platform to practice virtual interviewing.


Are you macro scared?

Are you a first responder EMT or firefighter responding to the needs of your community that has lots and lots of needs right now? I volunteer as a business and financial management board member of a local fire company, There are budget deficits, and these folks are there for you 24/7/365 but are underfunded. Please donate to your local fire company – money and PPE, etc.

Are you a doctor, nurse, or healthcare worker on the front lines? Please take care of them – food delivery and PPE, etc.

Are you a business owner with many employees who have families? Want to help them retool their career? Send them to the Philadelphia Area Great Careers Group. There are virtual meetings and/or workshops daily, and we are going to celebrate our 10th anniversary on Tuesday, April 7th. Also, we have more than doubled our membership in less than 5 years to now pushing 4500 members. 

Are you financially secure and want to help people and/or veterans who have lost their jobs with a tax-deductible donation to a 501(c)3 charitable nonprofit? Scholarship sponsorships are only $35 per year per person. But, any nonprofit organization could use your help now if you have the means.

The macro is the big picture, humanity, the world. What can you do to make a difference and change a life or change lives?


Post on LinkedIn

You can share this article, your own message, mission, cause, need, etc. on LinkedIn. Be active. The algorithm will reward you for it. Stay safe! 


P.S. Please excuse our current website issues. We ARE working on it as are many people affected by recent WordPress upgrades! We are not alone!


Lynne Williams. Ed.D. Candidate is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit of almost 4500 members providing career education and networking. Contact Lynne by phone at 484-393-2951, email at, on social media @GreatCareersPHL and #GreatCareersPHL and connect on LinkedIn at

Originally published in

How to Increase Your Keywords in Your LinkedIn Mobile App

Would you be thrilled to be found for work as a jobseeker or entrepreneur because you increased your keywords in your LinkedIn headline? If employed or a business owner, would you like more keyword real estate in your headline to showcase your expertise? You know … riches in niches! 

Examples and step-by-step instructions are below.

On your desktop, you get 120 characters in your LinkedIn headline, but on the LinkedIn mobile app, you get even more. In running a test yesterday, I was able to get 207 characters, though I am choosing to only use 195. The examples below show what these character counts look like.


Writer of Resumes ♛ LinkedIn Profiles | Career Education | Reinvention | Transformation | Keywords | ATS | ❤️ Technology

119 characters for the headline on a desktop


Writer of Resumes ♛ LinkedIn Profiles | Career Education | Reinvention | Transformation | Keywords | ATS | ❤️ Technology | Professional Development | Training Events | Author & Speaker | Higher Ed

195 characters for the headline on a mobile app (my current headline)


Writer of Resumes ♛ LinkedIn Profiles | Career Education | Reinvention | Transformation | Keywords | ATS | ❤️ Technology | Professional Development | Training Events | Author & Speaker | Higher Ed ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️

207 characters was the maximum I could get for the headline on the mobile app


TIP: If you are reinventing or have to pivot your career in another direction, make sure you are marketing yourself in your future forward position. Use keywords pertinent to what you want to be when you grow up! For example, I am not in higher ed now, but I want to be there, so I include that term on my profile. Currently, I am working on writing my doctoral dissertation and know that in my future, my target is higher ed. Now, I teach career education to working adults, so it is a natural progression for me. 

As an iPhone owner, these are the steps I use to create a longer headline. As I have never owned an Android, you will have to adapt the instructions accordingly. 

  1. Plan ahead! Make sure you have completely edited the entire top section of your LinkedIn (photo, banner, contact info section, etc.) before you start to update on your mobile device. If you make changes from your desktop after editing on mobile, it will truncate the headline back down to the 120 characters. 
  2. Make sure you have the LinkedIn app downloaded on your mobile device, as you cannot do this using LinkedIn on Safari on your iPhone.
  3. In a Word document, type the keywords you want to use and do a word count, so it’s less than 207 characters and allow for spaces if you are going to add any emojis.
  4. Copy and paste that verbiage from Word into an email to yourself. 
  5. On your phone, copy and paste that verbiage from the email into the Notes app If you use your Notes app a lot, type LinkedIn Headline at the top so you can easily find it again in the search. Down the road, when you want to edit again, you will thank me for telling you to save this in the Notes app!
  6. Add emojis if you want a pop of color, but have a space before and after any emoji or | pipe | so your keywords are searchable (think like you would when you go to Google and focus on what keywords you would type to find someone like you)
  7. Copy and paste from your notes app into the LinkedIn headline area and click save. That’s it!

Don’t forget to research the keywords in LinkedIn’s database to determine what the best iteration of the word is to use. For example, there are 3,000+ job hits for Project Manager, but 10,000+ job hits for Project Management. If you need training on how to do this, check our website for our online training.

Have you shared this article on LinkedIn? It might help someone in need.

Originally published in