Blog

Happy Fri-YAY with 7 LinkedIn Tips

Although the LinkedIn algorithm will probably remain a mystery to us outsiders, some LinkedIn experts have been doing some research and testing lately and here is a recap of some useful tips from their recent posts. 

  1. Use only 3 hashtags in a post
  2. Try a text only post of 1300 characters or less that does not have any tagging or hashtags and see how that performs for views and comments.
  3. Note that if you have a link to post and it is over 26 characters that LinkedIn will shorten it to a lnkd.in URL. 
  4. When you want to post something with an external link from a website, blog, app, document, or file, do not put the link in right away. Instead, try these two different ways:
    1. Write and publish the post without a link. Then go back in and edit the post and include the link and then save.
    2. Write and publish the post without a link and include a line that says “See link in comments below.” Afterwards, post the link as the first comment. 
  5. Rather than post a video from Youtube or another outside source, post a “native” video that you have created. Any post which takes you away from the LinkedIn platform will, in essence, be penalized.
  6. If you are a jobseeker, make sure you have a current position listed (20xx – present) and not one with an end date. This might be a great reason to volunteer for an organization of your interest as you will both benefit. List your volunteer role as your current job.
  7. If you missed any of my LinkedIn articles from past issues of Vista-today and want more tips, type in Lynne Williams in the search bar.

Originally published in vista.today

Do you have a LinkedIn company page to promote your business?

There are many businesses that have not taken advantage of an extra free landing page, otherwise known as a company page. If you don’t know how to do this, LinkedIn has step-by-step instructions.

LinkedIn will prompt you for a logo, description, location, and more. You will enter your website, phone number, industry, company size, headquarters location, type of entity, when founded, and specialties (which are keywords).  

Some companies may post jobs and you can also see the people that work at the company, as long as they have chosen the company via the drop down menu in their experience section. 

If the company does not come up on the drop down menu on an individual’s profile, then they have not created a company page. If the company exists, but they have no logo, they have not set aside an hour to create the page complete with logo and banner. 

If you are not a graphic designer, you can still create logos and banners (and other images for social media) with tools like Over, Canva, and Snappa. 

One tip I can offer is that if you have a white background on your logo, you might want to frame the border with a pop of color so it does not get drowned out on someone’s LinkedIn page. Good examples of that are the page for Clear English Speech or SGroupPA.com or LLC, llc Consulting or even my own page for the Philadelphia Area Great Careers Group

Another useful tip is to aks for engagement from your employees, if they are willing, and ask if they would share your company’s content. On the post on the company page, click the three little dots in the upper right hand corner and then choose copy link to post. They can then embed the company’s post and make their own commentary. 

There are analytics available on the dashboard that include in the last 30 days how many visitors, number of custom button clicks, all post impressions, and followers. There are even further analytics available on the admin page, so check it out.

Originally published in vista.today

Want to be a LinkedIn groupie?

With the ability to join 100 groups on LinkedIn, you can join organizations, affiliations, or interest areas of your choice to engage with and learn from others, as well as share your expertise. If you provide valuable content, you may get some new followers or build relationships in your new community.

Without a doubt, you should join your undergraduate and graduate alumni groups. Then join groups in the areas of your personal interests, as well as where your target audience might be. Who do you want to see you as a contributor and an expert in your field?

Unless you know the exact group name, you can search for groups by typing the keywords in the search bar at the top left and click the magnifying glass. Then, click on the MORE button and then GROUPS. Click on the name of the group you want to look at and read their ABOUT section. If you are interested, click REQUEST TO JOIN. If you ever want to leave a group that you have joined, click the 3 dots and then LEAVE THIS GROUP.

By staying active in LinkedIn groups and sharing your expertise, you can gain new followers who enjoy reading your content. Make sure you also LIKE and comment on other people’s posts. 

A cool feature of being in a group is the ability to send a member a message, even if you are not connected with them. At the top right click SEE ALL and it will bring up the current members and a message box to communicate and send direct messages. 

To access your groups on your profile, click on the SEE ALL button in the Interests section, which is at the  very bottom section of your profile. Then, you can click on the GROUPS tab. 

In case you didn’t know, you can hide the visibility of a group to which you belong. For example, if you are employed and are seeking another position, you can join job seeker and career transition groups and hide them on your profile so the boss and colleagues cannot see them. Click here for the instructions on how to do that. Want to learn more about groups? Click Here.

If you want to manage your career as an employed, self-employed, or in transition, we would love you to join our group. If you are a small business, recruiter, hiring manager, or HR professional and have a job to post, it’s a great place to do so for FREE! 

Originally published on vista.today

How many recommendations do you need on LinkedIn?

Zero is NOT the correct answer to “How many recommendations should you have on LinkedIn?” If you are a jobseeker, hiring managers might set their own minimum thresholds of the “right” number. 

If you are a small business owner or entrepreneur, hopefully you have some “testimonials” or recommendations from previous satisfied clients. 

If you are employed, make sure you get written validation from your supervisor or colleagues while you are “in between transitions”. One never knows when a reorg or downsizing might happen, so … MANAGE YOUR CAREER and keep all your career documents up to date. If you are a supervisor, why not show some gratitude to the people who work for you and make you look good. Take the time to show your appreciation. 

If you know of someone who volunteers with you or for a cause that is meaningful to you, give a shout out via a recommendation, instead of sending them a thank you in an email or inmail. That way it’s public for others to see. 

You must be a 1st level connection with someone in order to give or receive a recommendation. When you write, try to make the opening line have a little pizzazz to make it interesting for the reader. 

You cannot reorder the recommendations in order of importance to you as they are listed in chronological order. The section is at the bottom of one’s LinkedIn profile, which cannot be moved either. 

If you want a recommendation from someone, you might offer to draft the verbiage and tell them to tweak as they see fit. This allows you to highlight the points you want to be included. 

Not everyone knows LinkedIn well enough to navigate the recommendations section, so you can even share these HOW TO links as follows:

Recommendations Overview

Recommending Someone on Linkedin 

Requesting a Recommendation

Accepting and Displaying Recommendations

Revising a Recommendation You Have Given

Deleting a Recommendation You Sent

Hiding and Unhiding Recommendations

Declining a Requested Recommendation

Here’s hoping YOU, the reader, become the writer to make someone’s day! #gratitude

How many skills and endorsements do you need?

Industry Knowledge, Tools & Technologies, Interpersonal Skills, Languages, or Other Skills are the categories for Skills and Endorsements on LinkedIn, in addition to your top 3 skills. 

The maximum number of skills you can have is 50, so should you have 50? 

Well … it depends on your strategy.  

If you request that people endorse you for skills and you have fewer than 50 skills, you might reach the 99+ category of endorsements for each skill faster.

However, if you want to include as many of your keywords as possible, then you will want to take advantage of having the 50 that you are allowed, as skills can strengthen your profile

Just make sure you pin your top three skills at the top by clicking the pin on or off.

Here are Linkedin’s instructions to add and remove skills on your profile.

If you were not aware, you can reorder your skills by simply dragging and dropping. Just make sure you click SAVE before you close the window. 

The only way people can endorse you for your skills or you endorse them is to be first level connections. Note that you can manage your settings for receiving or giving endorsements also. 

If, for some reason, you wanted to hide (or unhide) a skill endorsement, you can do that too.

Something new to endorsements is the level of how qualified the person is – good, very good, highly skilled and whether you worked directly or indirectly with that individual. Although LinkedIn would like you to get specific, you don’t have to. 

Here’s to wishing you many “thumbs up” endorsements from your first level connections, whether it is reciprocating from your endorsing them or them just wanting to give you kudos! 

Remember it is better to give than to receive … well maybe not when it’s your own profile! It’s always better to receive!

 

Originally published at Vista.Today

How to Create & Follow Hashtags on LinkedIn

Hashtag usage on social media may be well understood by some, mysterious to others, or somewhere inbetween. The hash sign (#) is utilized before a word or string of words so others can find specific content or a theme indexed on social networks, including LinkedIn. The hashtags can become discoverable or searchable by others as a category, per se. People can find, follow, or contribute to conversations with this method of organization.

For example, if there was a social event with the hashtag #bettyboopssocial and lots of people at the event took pictures and posted them on social media using that hashtag, everyone at the social would be able to see each other’s pictures. This is an example of creating your own hashtag and you can even do this for yourself personally or for your business. 

Check out #GreatCareersPHL on LinkedIn, Twitter, Facebook, and Instagram and you will see posts by either @GreatCareersPHL or, perhaps, posted by others who have taken pictures at various events. 

You can also follow hashtags in your personal interest area to see what others are posting. 

Examples of Veterans Hashtags

#military #veterans #miltaryveterans #militaryspouse #vets #milspouse #milspouses

Examples of Jobseeker Hashtags

#jobsearch #jobsearching #careertransition #jobseeker #careermanagement #resume

Example of IP Hashtags

#intellectualproperty #ip #copyright #patent #trademark #brandprotection #litigation

On LinkedIn, you might not find #ineedajob being used, as it’s a more professional platform, but you will certainly see that hashtag on Instagram, Facebook, and Twitter.

Social Media Examiner has a great synopsis on the use of hashtags on LinkedIn, as does Hootsuite. Linkedin also provides guidance in their help section.

#ihopeyouhavefunwithusinghashtags (though use more serious ones on LinkedIn) and try to hone in on the hashtags of your target audience with relevant content where you can create engagement or search for hashtags in your area of interest. 

This article was originally published in Vista.Today

How To Construct a Boolean Search for LinkedIn on Google

Have you ever received a “Commercial Use Limit” notification when you have exceeded the 300 searches you have done in a month? LinkedIn will warn you when you have reached 90% of your 300 limit. If you exceed the limit, LinkedIn will do a reset on the 1st of the month, but will suggest that in order to increase your profile views, you should purchase Premium Business, Recruiter, or Sales Navigator.

If you are a hiring manager or recruiter without a premium account and are looking for talent, your search may stop dead in its tracks when you exceed the limit. If you are a jobseeker trying to search for networking connections who can make introductions for you, you may also exceed the limit. 

Here is the good news. There is a LinkedIn hack you can perform on Google so it doesn’t count as part of your LinkedIn search. If you have not seen “How to Do a Boolean Search on LinkedIn”, start by reading this article to refresh yourself with the operator signs of AND, OR, and NOT. 

Last week, I had the pleasure of finally meeting Ed Han in person in Princeton when he presented LinkedIn and he refreshed my memory on this nifty little trick.

On Google, enter the following search string of words, as an example:

site:linkedin.com/in (“greater philadelphia area”) AND (“northwestern mutual” OR “merrill lynch” OR “valley creek advisors” OR blackrock)

People’s names and LinkedIn URLs will pop up in your Google search. Note when you do this, you will see that so many people still have not taken 30 seconds to customize their URL. If you are one of those people, here is how to get rid of the gobbledygook.

Do you remember PEMDAS (Please Excuse My Dear Aunt Sally) from your elementary or middle school math classes for the order of operations? AND, OR, () and “” are the order of operations you see in the example above. 

When there is one word like blackrock, it does not have any quotation marks. When you want to keep a set of words together like “northwestern mutual” or “merrill lynch” or “valley creek advisors”, the quotation marks need to be used. 

Here is another example so you get the gist of what you need to do:

site:linkedin.com/in (“greater philadelphia area” OR “greater new york city area”) AND (R&D AND VP OR “vice president” AND “johnson & johnson” OR “johnson and johnson” OR “j and j” OR “j & j” OR j&j)

Happy searching … beyond 300!

This article was originally published in Vista.Today