How to Use LinkedIn to Set Up Informational Interviews

If you want to advance in your career or need to explore careers as a new graduate or reinvention, you might want to have informational interviews. The late Richard N. Bolles, author of What Color is Your Parachute?, refers to these as conversations with an expert or specialist in an industry that interests you. It’s an opportunity to have a one to one dialogue. 

There is certain etiquette that should be followed for an informational interview, including the established length of time, which might be 15 to 20 minutes. If you are able to create an agenda and send it in advance, that will set a professional tone and help keep the conversation on track. 

Build rapport, discuss your needs, tap into the expert’s network, ask what you can do for them, offer contacts from your network, and follow up with a thank you. 

So where might this start with a stranger that you don’t know? On LinkedIn, of course. Where might you send the follow up thank you? On LinkedIn, unless you can write a handwritten thank you and send by snail mail. 

Use can do Boolean searches in LinkedIn or in Google for LinkedIn to find the right people you might want to interview. You can also ask others to make introductions for you on LinkedIn. 

Here are a bunch of resources on informational interviews if you want to conduct one.

3 things you MUST do before your next informational interview

5 tips for non-awkward informal interviews

70+ questions to ask in an informational interview

Email informational interview requests (with samples)

How I leveraged an informational interview to land a job 

How to conduct a proper informational interview

How to convince strangers to help you get a job

Informational interviews are a form of networking

Mastering the informational interview

The one job hunting trick you’ve been neglecting 

Top 10 tips for successful informational interviews 

Happy networking! Remember that networking is the key to your career success.

Originally published in Vista.Today

Showcase Your Outstanding Work in LinkedIn's New "Featured Section"

If you have not seen a change on your profile yet, it’s coming! LinkedIn is rolling out a new Featured Section under your About Section. You can showcase your outstanding work, whether it is an article, image, link, or document. LinkedIn wants you to share whatever you are most proud of.

Your Activity Section will only go back to the content you have developed in the past 45 days, whether it is an original article, a post, or any likes or comments you have made on others’ posts. You will now find your Activity Section just below your Featured Section.

Make sure you check your profile settings so that if you want your Featured Section item to be seen, it will be seen. It is not something that will be discovered through a search.

If you want to reorder your featured content, you can do that too by clicking on the pen in that section and dragging and dropping the hamburger stack at the top right of the content you want to move. You can add new content by clicking on the + sign. 

If you want to feature some of the content you are posting in your feed, you can click on the …More icon at the top right to be able to add it. 

Originally published in Vista.Today

Sharing Photos and Videos on LinkedIn

As the old English adage goes … a picture is worth a thousand words (even though this has been “plagiarized and paraphrased” many times. 

According to research from Hubspot, visual images are 32% of the most important form of content by marketers and mobile viewing of video has increased by 10 million viewing minutes daily rate in the past two years. There are a lot of other astounding 2020 statistics in that Hubspot article, so check it out!

Also note that 80% of mobile consumption is by video, according to Erik Qualman, author of Socialnomics

On LinkedIn, you can share anywhere between 1 to 9 images in a post and you can also add a caption in the text box. You just need to click on the camera icon from your home page to do so. 

For video sharing, click on the video icon. Native videos (uploaded from your phone) will probably have a better reach than links from Youtube because you are keeping your audience on the LinkedIn platform longer. LinkedIn likes that!

Note the following photo file requirements:

  • The upload is limited to 5 MB
  • Images should be at least 552 W by 276 H in pixels
  • The ratio for the frame can be 3:1 to 2:3 and if it’s bigger, it will be cropped
  • Note that you cannot resize uploaded images and have to do that beforehand.
  • If the images are small and low resolution, they may appear as low quality.

Here are several pictures from the Tim Tebow Foundation’s Night to Shine event on February 7th in Philadelphia. It was Prom Night with buddies and folks with special needs. Truly awesome night and you can see a couple videos on Speaking of Instagram, are you following to see images of upcoming events?

Stalker Alert!!! Here’s a quick little LinkedIn tidbit. If you want to see someone’s recent activity on LinkedIn, just type in their LinkedIn URL followed by /recent-activity


If you don’t have a LinkedIn coach and want to learn how to have a winning profile, come to some upcoming workshops!

Originally published in

Football, Philly, & LinkedIn

“Winning isn’t everything; it’s the only thing”, according to Vince Lombardi. Do you have a winning LinkedIn profile and how do you even know? What are some metrics that tell you if you are a winner?

One way is to get your SSI (Social Selling Index) Score on Linkedin, which is kind of like a report card grade.

Another way is to check out your dashboard to see the number of profile views, search appearances, and article or post views. The dashboard is not visible to the public, but can act as a baseline for self-reflection if you optimize your headline, job titles, and profile with keywords and otherwise make your brand stand out.    

You can also get metrics from the likes, comments, and shares of your articles or posts. 

As an Eagles fan, I was honored to meet Andy Reid in 2012, so shared my congratulations to the Kansas City Chiefs for the Super Bowl win on LinkedIn and, as of the time of writing, have had 376 reactions, 23 comments, and 15,018 views of my picture with Andy Reid. 

Those kinds of numbers don’t happen on posts everyday … at least for me they don’t. The biggest all time number of views for me was for an article I posted in May 2019 about networking and that had over 117,000 views.

In that post, I used one and only hashtag, which was #networking. Hashtags can make a difference and maybe the views would be different on the Andy Reid post if more than one hashtag was used. Sadly, I could not tag Andy on the post, as I could not find him on LinkedIn, but the the Kansas City Chiefs had a company page, as should every business. There are several analytics available on company pages for page views, unique visitors, custom button clicks, reaction, comments, shares, and followers. 

Tim Tebow has a LinkedIn profile and has a LinkedIn company page for his foundation, though it certainly could use a nice graphic. On Friday night, I was at the Night to Shine, escorting a special needs person to a prom, which is spearheaded by the Tebow Foundation. Stay tuned next article for an update.

The Eagles company page has many posts of the great community service projects they are doing, including their upcoming May 2020 Autism Challenge, which has a special place in my heart as noted in the article written in August 2019 about hiring people on the spectrum.

So, although the Super Bowl may be over, football still has its place on LinkedIn, as do other sports. So cheers to all the winningest NFL coaches and college football coaches out there. 

If you don’t have a LinkedIn coach and want to learn how to have a winning profile, come to the LinkedIn workshops listed below! 

Do not neglect managing your career and your career documents, including your LinkedIn profile, from the beginning of your career onward and make networking a habit. Take a look at the benefits of the Bronze membership.


Originally published in

How to Make a Voice Recorded LinkedIn Message

Did you know you could make a voice recorded message on LinkedIn up to one minute? It’s a dictated message; not voice to text and you can send it to an individual or a group, as long as they are 1st degree connections.

First thing’s first – check your profile settings in LinkedIn to make sure you are receiving messages in your messaging list, as well as via email, especially if you are not checking LinkedIn morning, noon, and night like some people (like me)! You don’t want to miss important communiques from your connections! 

If you are prompted to allow LinkedIn to access your microphone, tap OK. 

You need to be on your mobile device in the LinkedIn app to follow these instructions. 

Reply to a message to an individual using a voice message:

  1. tap on the message you want to reply to
  2. tap the microphone (voice messaging) icon 
  3. Tap the blue circle and hold it down and dictate the message
  4. release and tap send

Send a voice message to a group:

  1. tap the messaging icons in the top right of the screen 
  2. tap the heads with the + sign in the top right of the screen
  3. type the names of the people you want to add to the group
  4. enter a group name if desired
  5. tap next
  6. tap the microphone icon and hold it down and dictate the message
  7. release to send

Want to read the instructions by LinkedIn? Click here

If you need to attend a LinkedIn workshop, you will find the upcoming dates on the meetup under the events tab on our website.

Originally published in

LinkedIn for Young Professionals or Young at Heart

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”– Benjamin Franklin

As a young professional, you have more years ahead of you than behind you, and as they say … the world is your oyster. 

As a former K-12 teacher and proud mother of two millennial girls, Sara and Christina, I love interacting with younger generations. It’s exciting to see what my former students and friends of my daughters are now doing in their lives. It’s also great to have the opportunity to meet new young professionals. 

For me, this last week of January seems to include interacting with a lot of younger folks with the online summit focused on tips for budding entrepreneurs, local speakers I have lined up, and my invitation to present Maximizing the Power of LinkedIn with the Young Professional Suburban Network at the Montgomery County Chamber of Commerce.

Younger generations have grown up as digital natives, while my boomer generation is considered to be digital immigrants. Personally, I love using and teaching tech to anyone of any age and I also love learning new tech from anyone of any age. 

There is something called Reverse Mentoring, which is where a professional friendship is established between a younger and older person who exchange ideas, skills, knowledge, and understanding. You don’t know what you don’t know, so start a new friendship and learn from someone in another generation.

I have no doubt that young people can easily figure out how to navigate LinkedIn, but they probably do not know strategies, best practices, tips, and tricks about the platform unless they have been taught. 

In the world of K-12 and higher education, although environments for teaching and learning, so many students are graduating without LinkedIn profiles or sparse LinkedIn profiles, as noted in a previous article about College Grads and LinkedIn

So many teachers have not learned the importance of the platform and the necessity of networking to build careers and therefore, the students are ill prepared upon graduation. For any student who does not yet have a LinkedIn profile, they should see a previous deck packed with great resources.

LinkedIn is so incredibly important for one’s career not to mention essential for jobseekers. You need to build your profile so that you can gather recommendations as well as skills and endorsements even if you are considering a career in the nonprofit world.

Young professionals also need to know how important networking is to their career. It should be a habit. You have to make the time no matter how busy you are and LinkedIn provides that online networking opportunity in addition to the in person networking. 

If you are a young professional or young at heart and want to meet the same, make sure you come to Montgomery County on Thursday night with the LinkedIn app downloaded on your phone so you can connect one on one or with everyone at the event using Find Nearby. You never know who you will meet! They could be the link to your next opportunity. 


Do not neglect managing your career and your career documents, including your LinkedIn profile, from the beginning of your career onward and make networking a habit. A simple start would be with a Bronze membership.

If you want to engage in career management in a group setting, save the date of Saturday February 1st for an all day accelerator in King of Prussia. We will walk with you along your career management journey!


Originally published in

MLKs Linkedin Profile & MLK Day Activities

“Whatever your life’s work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better” (Martin Luther King, Jr.).

In case you are not aware, on January 15, 1929, Michael King Jr. was born. At age five, after Michael King Sr.’s trip to Germany, he came home and changed both his and his son’s names to Martin Luther. His inspiration came from learning about Martin Luther, the German monk and theologian who spearheaded the Protestant Reformation, which lead to a revolution splitting Western Christianity. 

Graduating from Morehouse College in 1948, Martin Luther King Jr. then attended Crozer Theological Seminary near Chester, in Delaware County, graduating as class valedictorian. This is where he “developed his initial interest in Gandhian ideas, was first exposed to pacifism, and developed his ideas about nonviolence as a method of social reform.”

On January 20, 2020, we celebrate the life and achievements of Martin Luther King, Jr. This federal holiday, which is always the third Monday of January, was spearheaded by a bill signed in 1983 by President Ronald Reagan to honor Dr. King. 

In case you are not aware, MLK spoke at Girard College in 1965, where the largest MLK event in the nation is happening on Jan 20th, 2020. In fact, this year marks the 25th annual Greater Philadelphia Martin Luther King Day of Service, where it is expected that over 150,000 volunteers will produce over 1,800 service projects throughout the tri state area. 

This year’s theme is “Voting Rights Then and Now – the 100th Anniversary of the 19th Amendment, the Role of Black Women in the Suffrage Movement & the importance of being counted in the 2020 Census.” 

At Girard College alone, over 5,000 volunteers will be on site along with Governor Tom Wolf, Philadelphia Mayor Jim Kenney, and Pennsylvania US Senator Bob Casey who will lead a Census project.

In addition, there will be a jobs and opportunity fair presented by the Urban League and iHeart Media, where over 500 jobseekers will visit booths of employers who have jobs. Participants must pre-register for one of two sessions to accommodate the crowds at either 9-10:30 AM or 10:30 AM – 12 PM. Registration is at

There is also music, dancing, and a health and wellness fair along with all the service projects and workshops, which will include my presentation on What’s Your Shtick? Personal Branding Online and Off. 

If there are any organizations or groups that are planning service projects or folks interested in volunteering, they should register at or 215-851-1811. Contact is Todd Bernstein at or 215-266-0214.

So, what would the LinkedIn profile look like of Dr. Martin Luther King, Jr.,  one of the most influential leaders in the civil rights movement? He is remembered for his campaigns for racial equity and to end racial segregation on public transportation. 

How many followers would he have? 

Would he have used the publishing feature to share his “I have a Dream” speech? Would we find his quotes on Instagram? Twitter? Facebook?

Think about how much technology has changed in the over five decades. Below is the beginnings of what the top part of his LinkedIn profile could look like.

Martin Luther King, Jr., Ph.D.

HEADLINE: Baptist Minister | Civil Rights Activist | Race Relations | Social Reform via Pacifism & Nonviolence | Social Justice 

ABOUT: Equal Rights and Social Justice Leader utilizing consistent methodology and vision to drive social norms to meet the societal needs. Champion of economic justice, equality, and righteousness with non-violent activism inspired by Mahatma Gandhi.


  • Nobel Peace Prize, 1964
  • Civil Rights Act, 1964
  • Voting Rights Act, 1965


  • Change
  • Character
  • Community
  • Dignity
  • Discipline
  • Diversity
  • Faith
  • Freedom
  • Human Rights
  • Inclusion
  • Interpersonal Skills
  • Leadership
  • Peace
  • Problem Solving
  • Public Speaking
  • Righteousness
  • Team Development
  • Unity
  • Written Communications

To switch gears to reality … in case you were ever wondering what happens to a LinkedIn profile when someone is deceased, LinkedIn can remove the profile from view. Contact them. Until that time …

… remember that “Our life begins to end the day we become silent on the things that matter” (a paraphrased MLK quote from the March 8, 1965 Selma, Alabama sermon, the day after “Bloody Sunday). 

If you care about something, speak up and take action. Don’t rest on your laurels. Be a mover and shaker as you pursue your unalienable rights of life, liberty, and the pursuit of happiness. 

What are YOU doing to help others? Share with #mlkday2020

The Philadelphia Area Great Careers Group welcomes volunteers and Board member applications.