Should your resume and LinkedIn be matchy matchy?

With all of the uncertainty going on in the world, it is more important than ever to manage your career and keep your resume and other career documents up to date. 

Since we are on the topic of resumes, many people ask if their LinkedIn should match their resume or not. The correct answer to this question could be NO, MAYBE, YES, or YES BUT. It’s really a matter of your own personal philosophy. 

Be mindful that if you ask 10 people how to write a resume and LinkedIn profile, you will get 15 different answers. 

We are all entitled to our own opinions, so below is mine, as one of the YES BUTs. I think everything that is on a resume should go on LinkedIn, but LinkedIn should be embellished even more. 

No matter what, you should have well written content that has white space in between the bullet points so it is skimmable and scannable. So let’s compare some of the basic sections of each document.




Headline (key titles and keywords)

120 characters; don’t waste a line for the words “Summary Profile”

120 characters on a desktop but more on mobile

Value Proposition

Written in 1st person implied “I”

copy in About Section

Core Competencies (keywords)

Alpha order

copy in About section

Career Highlights (Accomplishments)

Bullet pointed list

copy in About section

Sentence that shows you are likeable and relatable, and have some hobbies or  interests


write in About section

Professional (or Work) Experience






Honors & Awards



Community Service



You can see that when you compare some of the standard resume sections to those in the LinkedIn profile, you can utilize all the verbiage you have prepared. However, in LinkedIn, here are a few more things you can do.

Although the “To DO” list goes on for LinkedIn, this is a good solid start. 

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Remember Your “Linkie” Friends in Times of Uncertainty

Feeling macro and micro scared with fear of the unknown? Now is a time to build and grow your LinkedIn network and reach out to your “Linkie Friends”! They are your peeps, virtually speaking, of course. 

Are you micro scared?

Let’s start with you and your immediate family. Have you lost your job as one of the over 6 million who has filed for unemployment? Have you lost your ability to earn an income as a business owner? 

You are certainly not alone. I am right there with you as a solopreneur. 

You would think the resume and LinkedIn profile writing business might be booming. Still, people need to buy food and pay for their living expenses, which is their biggest priority.

I have noticed that the posts on LinkedIn have certainly taken on a different flavor in the past three weeks. People are definitely trying to get more creative to garner attention. 

So, if you are not on LinkedIn, now is a really good time to start your profile. 

If you are not active on LinkedIn, now is a perfect time to get active and connect with your colleagues and classmates from days gone by, as well reach out to strangers. Why not? What have you got to lose? 

Have you researched the demographics on LinkedIn? Check out the LinkedIn statistics on Expanded Ramblings, Hootsuite, as well as LinkedIn’s own page. The numbers are staggering! 

People are still landing jobs. There are a lot of remote jobs available, and there are a lot of virtual interviews happening. There is a list updated almost daily with currently over 250 links for remote job resources

If you are rusty on your interviewing skills, check out the link on our Instagram page for March Forward Tip #10. There is a free video recording platform to practice virtual interviewing.

Are you macro scared?

Are you a first responder EMT or firefighter responding to the needs of your community that has lots and lots of needs right now? I volunteer as a business and financial management board member of a local fire company, There are budget deficits, and these folks are there for you 24/7/365 but are underfunded. Please donate to your local fire company – money and PPE, etc.

Are you a doctor, nurse, or healthcare worker on the front lines? Please take care of them – food delivery and PPE, etc.

Are you a business owner with many employees who have families? Want to help them retool their career? Send them to the Philadelphia Area Great Careers Group. There are virtual meetings and/or workshops daily, and we are going to celebrate our 10th anniversary on Tuesday, April 7th. Also, we have more than doubled our membership in less than 5 years to now pushing 4500 members. 

Are you financially secure and want to help people and/or veterans who have lost their jobs with a tax-deductible donation to a 501(c)3 charitable nonprofit? Scholarship sponsorships are only $35 per year per person. But, any nonprofit organization could use your help now if you have the means.

The macro is the big picture, humanity, the world. What can you do to make a difference and change a life or change lives?

Post on LinkedIn

You can share this article, your own message, mission, cause, need, etc. on LinkedIn. Be active. The algorithm will reward you for it. Stay safe! 

P.S. Please excuse our current website issues. We ARE working on it as are many people affected by recent WordPress upgrades! We are not alone!


Lynne Williams. Ed.D. Candidate is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit of almost 4500 members providing career education and networking. Contact Lynne by phone at 484-393-2951, email at, on social media @GreatCareersPHL and #GreatCareersPHL and connect on LinkedIn at

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How to Increase Your Keywords in Your LinkedIn Mobile App

Would you be thrilled to be found for work as a jobseeker or entrepreneur because you increased your keywords in your LinkedIn headline? If employed or a business owner, would you like more keyword real estate in your headline to showcase your expertise? You know … riches in niches! 

Examples and step-by-step instructions are below.

On your desktop, you get 120 characters in your LinkedIn headline, but on the LinkedIn mobile app, you get even more. In running a test yesterday, I was able to get 207 characters, though I am choosing to only use 195. The examples below show what these character counts look like.


Writer of Resumes ♛ LinkedIn Profiles | Career Education | Reinvention | Transformation | Keywords | ATS | ❤️ Technology

119 characters for the headline on a desktop


Writer of Resumes ♛ LinkedIn Profiles | Career Education | Reinvention | Transformation | Keywords | ATS | ❤️ Technology | Professional Development | Training Events | Author & Speaker | Higher Ed

195 characters for the headline on a mobile app (my current headline)


Writer of Resumes ♛ LinkedIn Profiles | Career Education | Reinvention | Transformation | Keywords | ATS | ❤️ Technology | Professional Development | Training Events | Author & Speaker | Higher Ed ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️

207 characters was the maximum I could get for the headline on the mobile app


TIP: If you are reinventing or have to pivot your career in another direction, make sure you are marketing yourself in your future forward position. Use keywords pertinent to what you want to be when you grow up! For example, I am not in higher ed now, but I want to be there, so I include that term on my profile. Currently, I am working on writing my doctoral dissertation and know that in my future, my target is higher ed. Now, I teach career education to working adults, so it is a natural progression for me. 

As an iPhone owner, these are the steps I use to create a longer headline. As I have never owned an Android, you will have to adapt the instructions accordingly. 

  1. Plan ahead! Make sure you have completely edited the entire top section of your LinkedIn (photo, banner, contact info section, etc.) before you start to update on your mobile device. If you make changes from your desktop after editing on mobile, it will truncate the headline back down to the 120 characters. 
  2. Make sure you have the LinkedIn app downloaded on your mobile device, as you cannot do this using LinkedIn on Safari on your iPhone.
  3. In a Word document, type the keywords you want to use and do a word count, so it’s less than 207 characters and allow for spaces if you are going to add any emojis.
  4. Copy and paste that verbiage from Word into an email to yourself. 
  5. On your phone, copy and paste that verbiage from the email into the Notes app If you use your Notes app a lot, type LinkedIn Headline at the top so you can easily find it again in the search. Down the road, when you want to edit again, you will thank me for telling you to save this in the Notes app!
  6. Add emojis if you want a pop of color, but have a space before and after any emoji or | pipe | so your keywords are searchable (think like you would when you go to Google and focus on what keywords you would type to find someone like you)
  7. Copy and paste from your notes app into the LinkedIn headline area and click save. That’s it!

Don’t forget to research the keywords in LinkedIn’s database to determine what the best iteration of the word is to use. For example, there are 3,000+ job hits for Project Manager, but 10,000+ job hits for Project Management. If you need training on how to do this, check our website for our online training.

Have you shared this article on LinkedIn? It might help someone in need.

Originally published in 

How to Connect on Online Meetings Without Obscene Pop Up Ads

Beware of XXX-rated porn trolls on your online meetings. I attended a meeting with a Zoom link that was publicly posted on a Meetup and BOOM! There it was – things that grandma should not see. Those were some things I have actually never seen either. Wow! Just wow! 

Come to find out, these surprise visuals are called ‘porn-bombing’ or ‘Zoom-bombing,’ and the filth pops up on your screen, according to The Sun and Business Insider.  But, you can stop them from infiltrating your meetings in the first place. 

Here are some recommendations to protect yourself from embarrassment and apologies. On your Zoom control panel, disable your screen sharing and switch it to “Host-Only” but feel free to invite Co-hosts who have the same privileges as you as the host. Disable “Allow Removed Participants to Rejoin.” Disable “File Transfer.” Make sure “Join Before Host” is not switched on. Switch to screen sharing for “Host-Only.”

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The Reality of Unemployment

Let’s focus on the bottom rung of Maslow’s Hierarchy of  Needs, namely physiological needs – food, water, warmth, rest, and air. Yes, air … air to breathe. We all need these. Many of us have had the carpet pulled right out from under our feet in the past week. There is nothing but uncertainty that lies ahead. 

Let’s discuss unemployment. The Department of Labor Statistics reports the monthly unemployment rate using the U3 and not all six measures of unemployment like they did from 1950 to 2010. The U3 includes the people who are actively looking for a job. The U6 the real unemployment number. It includes those who are unemployed, underemployed, have stopped looking for work, or are long term unemployed who cannot find work, or may have bought or started a business because they could not find a job. 

So, before the world changed in March, the real unemployment rate for February 2020, according to ShadowStats, was 21.1%. Save that link and keep a watch on it, especially since the U3 is around 3.9% and projected to go to about 20%. You can do the math and projections for what the U6 might be like down the road. 

If you find yourself as a newly displaced worker, here is the link to PA CareerLink so you can get information on unemployment compensation. See the schedule below for our online support meetings as well as online trainings. Everything we offer is currently free, though a suggested small donation for speaker meetings is always appreciated to support our nonprofit if you are not a Bronze member.

If  you need to accelerate your job search on a tight budget or manage your career, explore our resources that include links for remote work

If you are a small business with questions, contact the local SCORE chapter in your locale. They can share resources with you from the SBA: Chester & Delaware County or Montgomery County or TriCounty.

If you are employed and have the means to pay it forward, think how you can: 1) support family and friends in need, 2) the most vulnerable, 3) nonprofits, 4) places of worship, 5) anyone who is self-employed, etc. 

In the meantime, do the right thing and stay home and stay safe to keep yourself and others safe and pray that our scientists can produce a cure.

Originally published in Vista.Today

How to Make a Word Cloud for LinkedIn

You can make a word cloud for your LinkedIn banner or for an article.The more frequently that words are listed, the bigger or bolder they will appear. A word cloud is a visual design of text data and you can read here for more details and here for pros and cons. 

Although there are a lot of word cloud generators that exist, here are some you might like to try. 

Google Word Cloud Generator


Word Cloud Generator 

If you want step-by-step instructions on how to make a word cloud using Wordart, here they are!

  1. Go to & set up your account
  2. Click on Create Now
  3. Click on Create
  4. Choose 3 of your main keywords and 3 other keywords and type them over the existing words Word, Cloud, and Art and then click +Add to add the extra words
  5. Change the size of the 1st 3 words to be far bigger than than the last 3 
  6. Click on Shapes & choose Geometric
  7. Click on the bottom right hand corner of the square and click on the gear and then move the aspect ratio to the right to about a 3.06 to create a rectangle and click OK
  8. Click on Fonts and choose one
  9. Click on Layout and choose one
  10. Click on Style
  11. Click on the the word Custom and the 1st bar and move the white button on the bar in the middle and the black dot on the top to get to the colors you want and click on Add to Palette after each choice
  12. To delete the colors you don’t want, just click on them and they will disappear
  13. Click Close
  14. Click Visualize until you get to the image you like
  15. In the white bar at the top, name your selection as Banner 1 and click save
  16. Change the name to Banner 2 and click visualize again until you want to save and it will prompt you and choose Save as New
  17. Click Download Standard PNG or Standard JPG for your free version and then move the file from the bottom left hand corner of your window to your desktop or computer
  18. Create a meta tag with your keywords before you upload the image to LinkedIn 

Have fun making word clouds for your LinkedIn banner, articles, or wherever you have a need!

Originally published in

LinkedIn Learning and Other Online Platforms

Knowledge is power. You don’t know what you don’t know, so engage in continuous lifelong learning to improve yourself and your skill sets. 

In April 2015, Linkedin purchased a platform called and then subsequently rolled it into what is now called LinkedIn Learning. As of April 2018, there is no additional charge for the learning platform for those who have the following paid accounts: 1) Premier Career, 2) Premier Business, 3) Executive, 4) Sales Navigator Professional, or 5) Recruiter Lite. You will notice the Learning icon in the top right hand part of your profile page and can access it there.

You can learn about software, business, technology, or creative skills to reach your future career goals. When you complete certain courses or any of the over 70 learning paths, LinkedIn will allow you to download the certificates of completion on your profile. 

As a nonprofit leader, volunteer, or jobseeker, you might want to take a look at, which is run by Matt Hugg, who is one of three chapter leaders for the Nonprofit Career Network (NCN) Philly chapter of the Philadelphia Area Great Careers Group. The next meeting is Thurs March 12th in Lansdale at 8:30 AM. The topic of discussion over (buy your own) breakfast will be Nonprofit Board Recruitment and you can sign up here

Although there are many many other learning platforms out there, this is a pretty good list that will get you started on the road to self-improvement! Happy learning!


Class Central

Ivy League Courses

PBS Learning with Ken Burns

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