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Use LinkedIn’s “Find Nearby” Feature to Maximize Your Networking Connections

If you have made networking a habit, good for you! However, you not only need to network in person to build those “Know, Like, Trust” relationships, but you also have to make connections online. What better platform than on LinkedIn, the largest professional network in the world with over 610 million members. In fact, you should strive to have a minimum of 500 LinkedIn connections (just Google that and you will learn why!). Many networking…

Is Your LinkedIn Photo Friendly and Charismatic?

Pulchritudinous or picture-less YOU? That is the question! Did you know that you will get 21x more views on your LinkedIn profile with a photo than not? In addition, you will also get 36x more messages when you have a photo. Think of your photo as your curb appeal! Although you can certainly invest in a professional quality photo (or have one taken for FREE at the Chester County Library 8 times a year when…

Clean Up Your LinkedIn URL Gobbledygook in 30 Seconds

Gobbledygook? Misguided? Uninformed? Wrong assumption? This is something I see daily on LinkedIn profiles. As you can see from the image this week, I made a trip to LinkedIn in New York City and had an opportunity to present LinkedIn at LinkedIn to a group of veterans. The ladies and gentlemen that served our country are getting ready to transition their careers from the military or are about to graduate with an undergraduate or graduate degree and…

How to Improve Your “Report Card Grade” on LinkedIn

Were you aware that you could get a “report card grade” for your LinkedIn profile? If not, now you know! If so, were you aware you could improve your grade? LinkedIn calls this “report card” your SSI score, or Social Selling Index. When you get your SSI score, here’s what it looks like and the score will be unique to you. Your industry and network rank are also included, so you get those metrics also.…

How to Create a “Meta Tag” For Your LinkedIn Media

Not a coder or web developer? No worries! You should, however, know that it’s a good thing to be found on page one of Google along with keywords associated with your name. Are you ready to try an experiment with (what I consider to be) transferable knowledge for LinkedIn? First, watch this Youtube video from Google webmasters from 2011 on Underscores vs Dashes in URLs so you can hear what Google has been recommending for new websites (and ……

Make Your LinkedIn Profile Skimmable and Scannable

Do YOU read the paragraphs on people’s Linkedin profiles? If the answer is NO, then others are not reading YOUR paragraphs either. We are all inundated with so much content daily that we have had to change the way we read. Not only are we doing nonlinear reading, but we are skimming and scanning to get the gist of things … unless it is of very keen personal interest. Check out this article from the Washington…

How to make an Introduction on LinkedIn

On LinkedIn, you can make a personal introduction to other people in your network. A warm introduction is certainly better than someone reaching out on their own with a “cold call” approach.

As for networking online, LinkedIn might be considered networking on steroids so embrace this feature as part of the largest professional network in the world!

Introductions could happen for several reasons:

  • To set up an informational interview to learn more about their company, industry, or career progression. This could be for someone who is in college seeking ideas on where they should start their career, those seeking to change industries or considering a reinvention, or for many other reasons. P.S. Don’t forget that thank you note after that informational interview!
  • To learn more about the culture of a company when applying to a job posting (as you NEVER want to straight up ask for a job on an initial contact). It might cause for your resume to be asked to be sent or read or walked down the hall to the hiring manager.
  • For B2B sales prospecting for an introduction and referral as a potential vendor (as you NEVER want to ask for an order on the “first date”). According to Harvard Business Review, 90% or more of C-level executives don’t respond to a cold outreach or email blast. Rather than make this introduction out of the blue, you could warm up the outreach by sharing an article of interest with them or like or share their recent post, for example.

First, you need to build the KNOW, LIKE, TRUST with people. I would guess that it’s a rarity that two people meet and get married right after the first date. There is usually a courtship that happens over time, so networking in person and online is the same thing – you need to build a rapport and that takes time.

Here are a couple examples:

INFORMATION INTERVIEW

Hi xxx,

I would like to introduce you to the Executive Director, Lynne Williams, of the the group where I volunteer. She is exploring what the requirements are to enter career services in higher ed and would love to learn more about how you started in your position in the career services department. She wants to know if her skills and experiences alone would be considered for a position or if she needs to have a Master’s in Counseling. Would you be open to having a conversation with her? She will reach out and connect directly with you, but I wanted to make a warm introduction to you as my cousin. If there is anything I can do for you, please let me know. Thanks!

Bob

JOBSEEKER

Dear xxx,

As you know, I am an avid networker and have someone in my organization who saw the job posting of xxx. She would like to know more about the culture of your company before she applies. Would you be open to having a conversation with (Judy Jobseeker)? Her email is judyjobseeker@gmail.com and phone number is 610-123-4567. She will reach out to connect directly with you. If there is anything I can do for you, please let me know. Thanks!

Happy networking!

Lynne

B2B

Dear xxx

As you may know, I am an avid networker and would like to introduce you to (Victor Vendor) who I met through my membership at the XYZ Chamber of Commerce. I believe you two would benefit from knowing each other. (Victor Vendor’s) company has just come out with an amazing new employee benefits feature and I thought you should be made aware of this. It might save your company an incredible amount of money with this AI breakthrough. Would you be open to having a short conversation? He will reach out to connect directly with you, but I wanted to make a warm introduction. If there is anything I can do for you, please let me know.

Happy networking!

Lynne

Whenever you ask someone to make an introduction, don’t make them take their time on YOUR behalf. YOU create the draft for them as if they were writing it so they can do the 5 second tap-copy-tap-paste-post method and they would have the option to tweak it. It should be ready to go from the salutation to the closing as if you were in their body writing it. Remember –  KEEP IT SHORT AND SWEET!

STEP BY STEP ON THE SENDING END

  • Pull up someone’s profile that you are a first level connect with and click the blue message button
  • Click to the right of their name and start typing the other person’s name and when their profile comes up, click on it so it adds this second person (or you could add a group of people)
  • Type your message
  • Click send

ON THE RECEIVING END

Look for the messaging tab in the middle of the dark bar at the top of LinkedIn and click on it. On the left, you will see that unread messages will be bold until you open them and read them. You will see the names of the people in the message at the top of the message and when you reply, it goes to both of them.

Happy networking … online!

Jobseeker? Starting a business? Self-Employed? Employed? Networking? or LinkedIn or ther career education Workshops?

Come learn and network with the Philadelphia Area Great Careers Group and organizations that partner with us! There is something of interest for any working adult (or about to be working if you are graduating soon!)

See the schedule with links here or on our meetup or website at https://greatcareersphl.org/events