Support Nonprofits on #GivingTuesday

Nonprofits, like the Great Careers Group & BENG, have been hit during COVID, and your generosity is needed for support.

Email campaigns and social media posts can reach potential donors to highlight the missions of the nonprofits. 

Websites, YouTube, LinkedIn, Instagram, Twitter, Facebook, and other platforms can all be used to share stories of impact for #GivingTuesday which is on December 1, 2020. 

What is Giving Tuesday? Started in 2012, it’s a global movement for generosity that reminds individuals and organizations to do good and support their communities through giving.

Support us on #GivingTuesday with a $1 at or Text GCGT2020 to 202-858-1233

Comment on our LinkedIn post and see what others have to say!

As noted in LinkedIn for Nonprofits, “Members of the Board of Directors, volunteers, donors, potential donors, or friends of the organization can share any of the organization’s post(s) by clicking on the three dots at the top right of the post and then clicking on “copy link to post.” People can add their own commentary and hashtags to that URL.

As the Executive Director of the Philadelphia Area Great Careers Group, there may be some other small nonprofits who may need some ideas for posts and resources, so I am sharing a few ideas below.

  • On the homepage of our website, a short video explains how one can shop on instead of the regular Amazon to support a 501(c)3 charitable organization on Black Friday or any day. We also request more YouTube subscribers so we can customize our channel.
  • On our website, we publish Success Stories. where people share how our organization has impacted them. 
  • On our LinkedIn company page, you will see a post for Amazon Smile and Black Friday, and one will come for #GivingTuesday. Don’t have a company page? Here are instructions on how to create one.
  • On our Instagram, you will see images that will also be used on Twitter and Facebook, and these images were created using Canva for Nonprofits. When you are a small nonprofit of volunteers, you may have to reuse the same images on multiple platforms. 
  • Create your own branded hashtag for your posts and look up other hashtags applicable to your post’s topic . Our branded hashtag is #greatcareersphl 
  • Create blogs and check your writing with Grammarly for Nonprofits.
  • Verify that the charitable nonprofit is a 501(c)3 on Guidestar. After you are verified, you can register on AmazonSmile, and get discounted software and hardware for TechSoup, and get Google for Nonprofits.

Need to join a nonprofit networking group? We meet every third Thursday of the month from 9-11 AM, and we look forward to welcoming Mark McCurdy of Jobs in Nonprofits to our December 17th meeting. 

Are you seeking to be on a nonprofit Board of Directors? We have open positions noted on our website homepage, so apply.

Seeking a place to volunteer? We always welcome volunteers and have lots of projects to be done, so apply

As any nonprofit would attest, thank you for giving your time, talent, and treasure, or work, wisdom, and wealth, especially in these challenging times.


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit, that provides career education and networking. Lynne also writes for,, and

Blogging to Tell Your Story

Blogging to tell your story could be cathartic. Everyone has a story to tell, and it can be good, bad, or ugly. There may be happy or sad endings. LinkedIn is one of many places to share your story.

On LinkedIn, you can share your story by creating a post, an article, a document, or a video. If you share a video blog, it is known as a vlog, and you are a vlogger who creates video content.

In contrast, a blog, which is created by a blogger, is written content. 

Blogs can entertain, empower, educate, engage, or enlighten – the five Es of content marketing.

While most of my writing is to educate, I have a personal story to share about fire. Fifteen years ago, I lost everything in my life to fire, including my pets. I shared this sad but true story on LinkedIn

Fortunately, there was no human life lost, but after I recovered from the experience, I decided to volunteer as a business member for the Berwyn Fire Company and still help with fundraising events. One of my main contributions is supporting the annual Turkey Raffle and silent auction, and I utilize my technology skills. 

At this time of year when we give thanks, please support your local fire company and EMTs financially. Their budgets have been hit with all the COVID-19 PPE costs and more. Have no fear, they are there for you 24/7/365, ready for you on the front line. 

In a previous article on How to and Why LinkedIn Publishing, you will find useful information for writing your blog on LinkedIn. Some of the information is also applicable to other platforms. 

If you have not yet written an article on LinkedIn, it’s a great time to start. When you write this article, you can consider it a blog, and you can publish it on your website (if you have one) or other platforms.  If you don’t have a website, you can create a blog site on several different platforms.

When interviewing two local bloggers, they had a couple of tips to share about blogging:

Brandyn Campbell shared one of her favorite anonymous quotes: “One of my favorite pieces of advice for bloggers is, ‘If you’re your authentic self, you have no competition.’ Don’t worry about whether a topic has been written about before. Adding your spin and experience to post makes it yours, which makes it unique.

Brandyn does anti-racist communications consulting and is passionate about helping her clients, committed to diversity, equity, and inclusion, articulate their values into the language of their business. Her experience as a blogger enables her to help organizations shape the next steps in their story. 

If you want to follow her, here are her handles: 

Facebook Twitter Instagram 

Another local blogger, Christine Tarlecki Trimble, is the author of Engchik Eats, a local food, and lifestyle blog. She notes, “I write what I know. Starting a blog is daunting and scary. When I was laid off, I began to think about what I liked and what I wanted to write about – so food was the obvious answer. I seek out local chefs and local restaurants. Especially in this climate, I seek to create relationships with my local community.

This year hasn’t been easy, and like many of you, I was laid off (again!). But I have a strong writing and digital marketing background, so I can use my blog and my skills to earn a freelance paycheck.” 

Christine notes she has been lucky with people reading her blog, and she has promoted it on social media. Readers have voted her blog the best local blog because of the relationships she has built with them. 

She also just started a podcast because she loves interviewing people as much as she loves writing about them! Christine has found subject matter experts to interview for features, and as a skilled blogger, she can tell their stories and create my blog, one story at a time.

If you want to follow her, here are her handles: 

Website Facebook Twitter Instagram Podcast

>>> What’s your first blog going to be about, and when will you start? What emotions will you add-in?

Leverage the LinkedIn Algorithm to Boost Your Personal and Business Profile
You can leverage the LinkedIn algorithm to boost you personal and business profile if you can keep up with its mysterious and ever-changing nature.

Some recent research from the Netherlands, as well as from a LinkedIn expert in Chicago, may help you with your LinkedIn strategy.

If you understand a little about the algorithm, you can leverage how you approach LinkedIn to build your business and/or profile.

Two connections in my network have shared the latest updates on the algorithm, and you may want to follow them, so they are in your feed – Richard van der Blom from the Netherlands, who did the research published in October 2020, and Andy Foote from Chicago who wrote a nice recap of this research as well as another article

I don’t need to reinvent the wheel, so below, I am just listing the main topics researched, so you know these are LinkedIn essentials that you need to understand better. 

  • Company page strategies
  • Content with the most success
  • Dwell Time
  • Engagement
  • Formating
  • Hashtags
  • Links (best to include in an edit after posting)
  • Likes vs. Comments vs. Share and Comments are King!
  • Social Selling Index Score
  • Tags
  • Times to post for best results
  • Videos 

As with all technology, it is ever-changing and sometimes hard to keep up. Hopefully, these few bits of information will help you optimize on the platform.


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for,, and

How Do You Enable the Open for Business Feature on LinkedIn?
Did you know as a business owner, you can enable “Open for Business” feature on your LinkedIn profile? 

Providing info about your business will push you out in a search.

When people are looking for the specific services you offer, you will “show up” and can receive messages if you have enabled the “Open Profile” setting.

If you visit my profile in the section right below my picture, you can see how it looks. I have chosen ten items for the “United States” “in person or remote” via “free messages.”

LinkedIn does not offer writing or optimizing LinkedIn profiles, so I made my best choice from what was available. I can clarify more details and keywords in my headline and elsewhere in my profile. 

Although this is still being rolled out to all LinkedIn users, if you do have it available, here are the steps to turn it on:

  • Click on your round ME on the menu bar at the top of your page
  • Click view profile
  • Click add services from the showcase services section 
  • Follow the instructions
  • Click add to profile
  • You can also highlight your services by adding a section to your profile

What services can you add for your business, and how many? You can add up to ten services, and these are the current choices of the overall categories. There are submenus you do not want to miss to further detail what you offer:

  • Accounting
  • Financial Advisory
  • Bookkeeping
  • Financial Accounting
  • Mortgage Lending
  • Tax Preparation
  • Personal Tax Planning
  • Small Business Tax
  • Coaching & Mentoring
  • Consulting
  • Design
  • Events
  • Finance
  • Home Improvement
  • Information Technology
  • Insurance
  • Law
  • Marketing
  • Operations
  • Photography
  • Real Estate 
  • Software Development
  • Writing

Don’t miss taking advantage of this advertising opportunity on LinkedIn.


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit, that provides career education and networking. Lynne also writes for,, and

How to Set Up a LinkedIn Profile

How do you set up a profile on LinkedIn? It’s easy. Start with going to and just begin.

With over 722+ million people on LinkedIn as part of the world’s largest business networking platform, many people are still not on it, so it’s time to jump on board. 

Click here for some screenshots and step-by-step instructions of a recent profile set up (with private information blacked out). 

Even though it is very intuitive and you read and follow the prompts provided, many people are still intimidated by the platform because they don’t know what they don’t know.

There are a few solutions for that so you can get LinkedIn and not be left out.

  1. Ask Google, “How do I set up a LinkedIn profile?”
  2. Search on YouTube
  3. Search on meetup and Eventbrite
  4. Join me at the monthly LinkedIn workshops on Zoom (limited to 100) on a Saturday from 10 AM to 1 PM. Believe it or not, the three hour workshops are free to you as a library patron, sponsored by the Friends of the Chester County Library. LinkedIn Part 3 is on Nov 28th, Part 1 on Dec 5th, Part 2 on Jan 16th, and then every third Sat after that in 2021. Click here to register. 

Upcoming November Online Zoom Events

Register per the instructions on the website. Join our meetup (see step one of this Google doc). To attend the speaker meetings for free for a year, become a Bronze or BENG member. Your membership or sponsorship supports our nonprofit to help job seekers in career transition and self-employed and employed with career management. Consider sponsoring a job seeker in need and help pay it forward!

  • 11/16 Career Success Group
  • 11/16 Virtual Job Seeker Support Meeting
  • 11/16 Business Executives Networking Group (BENG) Meeting
  • 11/17 Your Networking Toolbox
  • 11/17 Lehigh Valley Business Executives Networking Group
  • 11/18 PowerThinking Resiliency Building Call
  • 11/18 Job Market Outlook, Hiring and Onboarding
  • 11/18  Business Executives Networking Group (BENG) Meeting
  • 11/19 Q & A on Careers In Nonprofits
  • 11/19 Optimizing Your Resume
  • 11/19 Business Executives Networking Group (BENG) Meeting
  • 11/19 Beating the Applicant Tracking System
  • 11/20 Blogging to Tell Your Story

Author BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit that provides career education and networking. Lynne also writes for,, and

How to Use Hacks at Your Virtual Events for a Fun Factor
Want to improve your online host skills or add a fun factor to your virtual events? Below are several new hacks and resources.
LinkedIn Events

On October 22, 2020, LinkedIn Marketing hosted a live webinar to share new updates about their events platform for both private and public events. They have a decision guide to help you determine the best path for your event. 

The options available could be useful for the solo practitioner to the marketing professional for mega-events and everything in between.  

To create an event, refer to this article from October 2019 or go straight to this link.

Here are some of the enhancements or important factoids that LinkedIn shared in their webinar:

  • Add free registration form of event attendees
  • More organic discovery features
  • Personalized dynamic recommendations
  • Notify page followers
  • Promote events with ads
  • Seamlessly retarget event attendees to nurture campaign
  • Use keywords for the title for the event, and they will get used in the back end
  • The event can be online or offline 
  • Broadcast link can be on LinkedIn Live (if approved) or via a 3rd party
  • Speakers can be tagged and will get notified, and the speaker’s contacts will get notified, which they noted is very powerful
  • Event visibility – can be public or private
  • You can add in a privacy policy link, and here is LinkedIn’s Privacy Policy
  • You can invite your connections to the event
  • You can engage attendees through polls as part of the event to create continual engagement
  • There will be some organic distribution
  • LinkedIn will even recommend some events
  • You can recommend the post to the attendees two times per week
  • There is a campaign manager for brand awareness, consideration for website visits, and conversions
  • There are targeting options available to promote the event
  • You can measure event registrations and click event registrations and view image registrations as metrics
Audience Engagement Ideas and Other Hacks
Event Management Platforms, Virtual Training, Webinar and Online Software, and More Remote Tools
Online Learning to Enhance Your Skills

The above links are not a comprehensive list by any means, but you will hopefully find some of the links helpful as you spend your time online. Hope to see you at the Friday happy hour! It’s a BYOB!


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for,, and

The Qualifications and Skills Today's Businesses Are Looking For

The workforce is changing drastically. Today’s professionals need to have more specialized skills that fuel our data- and tech-driven society. The organizational landscape is moving towards a more remote and digital direction — a transition that’s been fast-tracked by the pandemic. In turn, this trend is changing the qualifications and skills that business leaders are now looking for when hiring.

Non-traditional training in focus

The ongoing health crisis is also changing how the workforce is being prepared to tackle and thrive in uncertain conditions. There is more focus on online training for professionals in the tech sector and beyond. It’s a trend that is being reflected in education as well. Business leaders have noticed that professionals are now coming from a much broader academic background. Many move away from traditional full-time courses to take either part-time or full-time online courses. 

Universities are also encouraging this shift. An online master’s in management and leadership will prepare business professionals by developing essential qualifications such as communication and people management, at the same level as an on-campus course. Alongside how online qualifications are becoming just as valuable, those who study online also have an advantage in preparing for the modern remote workplace.

Being trained online equips professionals with essential skills that traditionally trained individuals may lack. It’s not just tech-savviness that’s important. Knowing how to manage or collaborate with others remotely is one of the most crucial skills in an increasingly digital society. Collaboration is something that today’s business leaders are acutely aware of in an online environment.

Soft skills that thrive in a remote workplace

Two of the primary soft skills that employers seek are communication and adaptability. As mentioned, communication is critical, given that many organizations are working remotely or at least adopting more flexible arrangements. Remote work doesn’t mean working alone. Team collaboration is still vital, and each member needs to overcome the challenge of being in a different physical space through constant communication to maintain productivity.

More than that, you need to be highly adaptable to succeed. Adaptability means being able to adjust quickly as circumstances change. These changes can be about anything that affects the business, whether it’s a new competitor or a pandemic. Having flexibility means standing out from a pool of talent. You also need to be adept at problem-solving and exercise resiliency.

Technical expertise in a tech-driven society

Of course, employers are on the lookout for technical and more specialized credentials. What has been highlighted recently is the need for professionals skilled in blockchain, cloud computing, and affiliate marketing. Blockchain pertains to a kind of code that is publicly recorded and cannot be altered. In general, blockchain expertise is demanded by cryptocurrency companies, given their dependence on the technology. However, the tech is also being used by various industry giants such as IBM, JPMorgan Chase, and Amazon for applications beyond finance.

Meanwhile, cloud-based skills are fundamental to a business’s digital transformation. Experts who can help organizations develop and maintain digital solutions are crucial to their sustainable success. Finally, an affiliate marketing expertise is critical in the retail sector. It’s been reported that consumers have developed a mistrust in traditional advertising but engage more with brands that advertise through affiliates. These brand partners are more effective at pushing brand messages because they understand how to connect with consumers and nurture those relationships.

With the economy gradually picking up, businesses are on a mission to find and hire qualified applicants. Nonetheless, finding employment has never been more competitive and frustrating. If you’re struggling to land a job, develop these soft and hard skills that employers value in their potential employees and future leaders