Keywords: How to Look Up as a Layman

Look up KEYWORDS for social media as a layman using several techniques

Look up keywords for social media and LinkedIn as a layman. There are many ways you can check to find keywords, whether you are employed, self-employed, unemployed, a veteran, or a student.

There are numerous ways to analyze keywords for your resume, LinkedIn profile, website, blog, social media posts, etc. Let’s review more tools!

In the previous article, I mentioned using the Jobs tab on the LinkedIn profile to look up keywords, as well as Google Trends

Below, we will explore some other ways, including using some keyword analyzers, such as the following (though there are many more):

Google AdWords

Intry

Jobscan.co 

KWFinder

Moz Keyword Explorer

SEMRush

SimilarWeb

SkillSyncer

WordArt

Wordstream

WordCloud Generators

Another way is to use the LinkedIn Resume Builder feature. When you are viewing your profile, click the MORE button, and BUILD A RESUME. Click on NEW RESUME (based on your LinkedIn profile) and enter your target job title. Click APPLY, and you will see the keyword check in the Resume Insights on the right-hand column, and it should also suggest some keywords for you. 

The LinkedIn Career Explorer tool is another way. You can enter a job, and it lists the skills needed for the job. Also, it lists the skill overlap, skills to build, popularity, and more.  

Now you have even more ways to check your keywords, and you can compare and contrast your findings, so spruce up your profile to optimize for 2021!

Need to participate in LinkedIn training workshops? Sign up for the third Saturday of every month at the library in 2021.  

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today

Keywords on LinkedIn: How to Check

How do you check your keywords on LinkedIn?

Keywords on LinkedIn: How do you check? This is a question asked all the time and several techniques to find keywords can be used whether you are employed, self-employed, unemployed, a veteran, or a student.

No matter what your status, you might want to optimize your LinkedIn profile with the best keywords if you want to be found.

If, for example, you are an attorney, like Hanan Isaacs, Esq., you could focus on keywords in the following areas:

HEADLINE of up to 220 characters: Central NJ Attorney | Family Law & Divorce | Employment Litigation | Alternative Dispute Resolution | Negotiations | Arbitrator | Discrimination | Civil Law | Trial Lawyer | Legal Advocacy | Business Disputes | Counsel

ABOUT section up to 2600 characters: Remove all the paragraphs, add white space for ease of skimming and scanning, and create bullet-pointed lists of keywords.

JOB TITLES embellished up to 100 characters: Senior Attorney | Arbitrator | Mediator | Trial Lawyer | Matrimonial Specialist | Employment Law

SKILLS & ENDORSEMENTS and you can have 50: Pin your top three and add 47 more. 

PROJECT AND PUBLICATIONS: It is not only the titles where you want to have keywords but also the descriptions.

So how can you find out which keyword might be better than another? One way is the Jobs tab on LinkedIn. You type in a keyword and use Greater Philadelphia Area, for example. Then look up different synonyms for the keyword and choose the best version.

You not only want to be found by using the most popular words, but you want to be found by the niche words where you have expertise. As they say, Riches in Niches!

You can also go on Google Trends and compare keywords for Philadelphia for different time frames – 1 month, 90 days, one year, and many more choices. My experience has been that Google Trends mirrors LinkedIn. If you keep all of your research in a spreadsheet (Excel or Google sheets), then you can sort them alphabetically or by most to least.

When I put clients into my system for keyword research, they have AHA moments when they look up some of the words they have used and realize they have deadwood in their profiles with words that are not doing them any good. 

So, as we are about to approach the holidays, start thinking about spring cleaning your LinkedIn profile while things might have slowed down a bit!

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today

How to Promote Your Side Hustle, Side Gig, or Freelance Work on LinkedIn

How do you promote your side hustle, side gig, or freelance work on LinkedIn? Optimize your profile with keywords!

Think like Google. What keywords would people type in to find the product you sell or service you provide at your side hustle, side gig, or freelance work? Do you have a company page on LinkedIn to promote yourself?

Many folks may want to give themselves a title like Owner or President or CEO of ABC Company, but is that the best thing to do? 

If someone does not yet know you or know your company, would they enter your company name in a Google search? Of course not! They would enter the keywords of what they are seeking. 

What if you were seeking a Brand Messaging Strategist? On Google, I searched and got 1.7M results.

When I entered that title on LinkedIn, I got 68,000 results for people. When I clicked on 1st and 2nd level connections, I got 8.8K people, and when I clicked on 1st level, I got 108 people. 

When I did a Boolean search (read this and that) on LinkedIn using quotation marks around “Brand Messaging Strategist” for 1st level connections, I got one person in my network – Loren Weisman. You might want to follow him on social media

Why am I singling out this guy? He recently spoke at our group and shared so many great ideas that the lightbulbs are exploding in my head, and I have to share a link with you. 

Check out the Interview Information Lead Sheet. Could you develop one of these for your business? Could you put this on your website? Could you create a LinkedIn document, Google slide presentation, PowerPoint, Word document, or Google doc with this info and put it on your LinkedIn profile as a media attachment? Yes, you could to showcase your features and benefits. 

Are you a speaker? Check out the content that Loren shared as part of his speaker BIO. Very impressive. Need to put a hashtag list together for yourself? Check out meta hashtags!

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit, that provides career education and networking. Lynne also writes for vista.today, montco.today, and delco.today.