How to Use Hacks at Your Virtual Events for a Fun Factor

By 0
How to Use Hacks at Your Virtual Events for a Fun Factor
Want to improve your online host skills or add a fun factor to your virtual events? Below are several new hacks and resources.
LinkedIn Events

On October 22, 2020, LinkedIn Marketing hosted a live webinar to share new updates about their events platform for both private and public events. They have a decision guide to help you determine the best path for your event. 

The options available could be useful for the solo practitioner to the marketing professional for mega-events and everything in between.  

To create an event, refer to this article from October 2019 or go straight to this link.

Here are some of the enhancements or important factoids that LinkedIn shared in their webinar:

  • Add free registration form of event attendees
  • More organic discovery features
  • Personalized dynamic recommendations
  • Notify page followers
  • Promote events with ads
  • Seamlessly retarget event attendees to nurture campaign
  • Use keywords for the title for the event, and they will get used in the back end
  • The event can be online or offline 
  • Broadcast link can be on LinkedIn Live (if approved) or via a 3rd party
  • Speakers can be tagged and will get notified, and the speaker’s contacts will get notified, which they noted is very powerful
  • Event visibility – can be public or private
  • You can add in a privacy policy link, and here is LinkedIn’s Privacy Policy
  • You can invite your connections to the event
  • You can engage attendees through polls as part of the event to create continual engagement
  • There will be some organic distribution
  • LinkedIn will even recommend some events
  • You can recommend the post to the attendees two times per week
  • There is a campaign manager for brand awareness, consideration for website visits, and conversions
  • There are targeting options available to promote the event
  • You can measure event registrations and click event registrations and view image registrations as metrics
Audience Engagement Ideas and Other Hacks
Event Management Platforms, Virtual Training, Webinar and Online Software, and More Remote Tools
Online Learning to Enhance Your Skills

The above links are not a comprehensive list by any means, but you will hopefully find some of the links helpful as you spend your time online. Hope to see you at the Friday happy hour! It’s a BYOB!

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today.