Optimize Your LinkedIn Profile to Boost Your Business

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Optimize Your LinkedIn Profile to Boost Your Business

Entrepreneur? Small business owner? Growing business? Startup? Side-gigger? Side hustler? Franchise owner? Solopreneur? Thinking about starting a business?

Have you optimized your LinkedIn profile to boost your business? Does your headline only say CEO of Blah Blah Blah Business? Or does it also state what your business is about utilizing all of the character spaces available with keywords? Do you come up in a Boolean search?

What does logic tell you when you go to Google? Do you type in CEO of Blah Blah Blah Business to find something you are seeking? What if you don’t know any business names, which is why you are searching on Google in the first place?  

Maybe, just maybe, you search for something on Google by keywords. Wouldn’t you think that you might do the same on LinkedIn? 

If you don’t know the answers to these questions, you might want to participate in some of the upcoming workshops listed at the end of this article. The tips presented might help you boost your business, and it may not cost you one dime!

Do you know the other locations in a LinkedIn profile where you can leverage keywords?

Have you customized your LinkedIn URL?

Have you created a custom banner on LinkedIn?

Are you building your brand on LinkedIn? 

Have you created your own hashtag for LinkedIn as well as other social media?

Are you building relationships on LinkedIn? Do you have over 500 connections? Do you even know why you need over 500 connections?

Are you publishing high-quality content?

Are you tagging others when you post?

Is Your LinkedIn profile part of your email signature?

Are you targeting connections? 

Are you participating in relevant groups?

Are you growing your email marketing list with your LinkedIn connections?

Are you using sponsored updates?

Do you have a LinkedIn company page? Are you populating it by educating, empowering, entertaining, enriching, engaging, or inspiring? Getting likes, shares, or comments? Gaining followers? Analyzing the metrics? Engaging your employees with your content? Do you know how to drive traffic to your company page?

If you don’t have a company page, here are the steps to create one.:

  • Click on the Work icon with the nine square at the top right of the menu bar
  • Click on Create a Company Page
  • Choose Small Business
  • Enter details
  • Click verification
  • Click Create Page
  • Upload your logo image of 300 x 300 px
  • Upload your cover image of 1192 x 220 px minimum with 1128 x 191 px recommended
  • Populate with details about your business, including your website.
  • Further details are here.

AUTHOR BIO

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6300 members and alumni providing career education and networking. Lynne also writes for vista.today, montco.today, and delco.today.