Showcase Your Outstanding Work in LinkedIn's New "Featured Section"

If you have not seen a change on your profile yet, it’s coming! LinkedIn is rolling out a new Featured Section under your About Section. You can showcase your outstanding work, whether it is an article, image, link, or document. LinkedIn wants you to share whatever you are most proud of.

Your Activity Section will only go back to the content you have developed in the past 45 days, whether it is an original article, a post, or any likes or comments you have made on others’ posts. You will now find your Activity Section just below your Featured Section.

Make sure you check your profile settings so that if you want your Featured Section item to be seen, it will be seen. It is not something that will be discovered through a search.

If you want to reorder your featured content, you can do that too by clicking on the pen in that section and dragging and dropping the hamburger stack at the top right of the content you want to move. You can add new content by clicking on the + sign. 

If you want to feature some of the content you are posting in your feed, you can click on the …More icon at the top right to be able to add it. 

Originally published in Vista.Today

Sharing Photos and Videos on LinkedIn

As the old English adage goes … a picture is worth a thousand words (even though this has been “plagiarized and paraphrased” many times. 

According to research from Hubspot, visual images are 32% of the most important form of content by marketers and mobile viewing of video has increased by 10 million viewing minutes daily rate in the past two years. There are a lot of other astounding 2020 statistics in that Hubspot article, so check it out!

Also note that 80% of mobile consumption is by video, according to Erik Qualman, author of Socialnomics

On LinkedIn, you can share anywhere between 1 to 9 images in a post and you can also add a caption in the text box. You just need to click on the camera icon from your home page to do so. 

For video sharing, click on the video icon. Native videos (uploaded from your phone) will probably have a better reach than links from Youtube because you are keeping your audience on the LinkedIn platform longer. LinkedIn likes that!

Note the following photo file requirements:

  • The upload is limited to 5 MB
  • Images should be at least 552 W by 276 H in pixels
  • The ratio for the frame can be 3:1 to 2:3 and if it’s bigger, it will be cropped
  • Note that you cannot resize uploaded images and have to do that beforehand.
  • If the images are small and low resolution, they may appear as low quality.

Here are several pictures from the Tim Tebow Foundation’s Night to Shine event on February 7th in Philadelphia. It was Prom Night with buddies and folks with special needs. Truly awesome night and you can see a couple videos on instagram.com/aroundclockexec Speaking of Instagram, are you following instagram.com/greatcareersphl to see images of upcoming events?

Stalker Alert!!! Here’s a quick little LinkedIn tidbit. If you want to see someone’s recent activity on LinkedIn, just type in their LinkedIn URL followed by /recent-activity

Example: www.linkedin.com/in/lynnewilliams/recent-activity

If you don’t have a LinkedIn coach and want to learn how to have a winning profile, come to some upcoming workshops!

Originally published in vista.today

Football, Philly, & LinkedIn

“Winning isn’t everything; it’s the only thing”, according to Vince Lombardi. Do you have a winning LinkedIn profile and how do you even know? What are some metrics that tell you if you are a winner?

One way is to get your SSI (Social Selling Index) Score on Linkedin, which is kind of like a report card grade.

Another way is to check out your dashboard to see the number of profile views, search appearances, and article or post views. The dashboard is not visible to the public, but can act as a baseline for self-reflection if you optimize your headline, job titles, and profile with keywords and otherwise make your brand stand out.    

You can also get metrics from the likes, comments, and shares of your articles or posts. 

As an Eagles fan, I was honored to meet Andy Reid in 2012, so shared my congratulations to the Kansas City Chiefs for the Super Bowl win on LinkedIn and, as of the time of writing, have had 376 reactions, 23 comments, and 15,018 views of my picture with Andy Reid. 

Those kinds of numbers don’t happen on posts everyday … at least for me they don’t. The biggest all time number of views for me was for an article I posted in May 2019 about networking and that had over 117,000 views.

In that post, I used one and only hashtag, which was #networking. Hashtags can make a difference and maybe the views would be different on the Andy Reid post if more than one hashtag was used. Sadly, I could not tag Andy on the post, as I could not find him on LinkedIn, but the the Kansas City Chiefs had a company page, as should every business. There are several analytics available on company pages for page views, unique visitors, custom button clicks, reaction, comments, shares, and followers. 

Tim Tebow has a LinkedIn profile and has a LinkedIn company page for his foundation, though it certainly could use a nice graphic. On Friday night, I was at the Night to Shine, escorting a special needs person to a prom, which is spearheaded by the Tebow Foundation. Stay tuned next article for an update.

The Eagles company page has many posts of the great community service projects they are doing, including their upcoming May 2020 Autism Challenge, which has a special place in my heart as noted in the article written in August 2019 about hiring people on the spectrum.

So, although the Super Bowl may be over, football still has its place on LinkedIn, as do other sports. So cheers to all the winningest NFL coaches and college football coaches out there. 

If you don’t have a LinkedIn coach and want to learn how to have a winning profile, come to the LinkedIn workshops listed below! 

Do not neglect managing your career and your career documents, including your LinkedIn profile, from the beginning of your career onward and make networking a habit. Take a look at the benefits of the Bronze membership.

 

Originally published in vista.today.

How to Make a Voice Recorded LinkedIn Message

Did you know you could make a voice recorded message on LinkedIn up to one minute? It’s a dictated message; not voice to text and you can send it to an individual or a group, as long as they are 1st degree connections.

First thing’s first – check your profile settings in LinkedIn to make sure you are receiving messages in your messaging list, as well as via email, especially if you are not checking LinkedIn morning, noon, and night like some people (like me)! You don’t want to miss important communiques from your connections! 

If you are prompted to allow LinkedIn to access your microphone, tap OK. 

You need to be on your mobile device in the LinkedIn app to follow these instructions. 

Reply to a message to an individual using a voice message:

  1. tap on the message you want to reply to
  2. tap the microphone (voice messaging) icon 
  3. Tap the blue circle and hold it down and dictate the message
  4. release and tap send

Send a voice message to a group:

  1. tap the messaging icons in the top right of the screen 
  2. tap the heads with the + sign in the top right of the screen
  3. type the names of the people you want to add to the group
  4. enter a group name if desired
  5. tap next
  6. tap the microphone icon and hold it down and dictate the message
  7. release to send

Want to read the instructions by LinkedIn? Click here

If you need to attend a LinkedIn workshop, you will find the upcoming dates on the meetup under the events tab on our website.

Originally published in vista.today