LinkedIn for Young Professionals or Young at Heart

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”– Benjamin Franklin

As a young professional, you have more years ahead of you than behind you, and as they say … the world is your oyster. 

As a former K-12 teacher and proud mother of two millennial girls, Sara and Christina, I love interacting with younger generations. It’s exciting to see what my former students and friends of my daughters are now doing in their lives. It’s also great to have the opportunity to meet new young professionals. 

For me, this last week of January seems to include interacting with a lot of younger folks with the online summit focused on tips for budding entrepreneurs, local speakers I have lined up, and my invitation to present Maximizing the Power of LinkedIn with the Young Professional Suburban Network at the Montgomery County Chamber of Commerce.

Younger generations have grown up as digital natives, while my boomer generation is considered to be digital immigrants. Personally, I love using and teaching tech to anyone of any age and I also love learning new tech from anyone of any age. 

There is something called Reverse Mentoring, which is where a professional friendship is established between a younger and older person who exchange ideas, skills, knowledge, and understanding. You don’t know what you don’t know, so start a new friendship and learn from someone in another generation.

I have no doubt that young people can easily figure out how to navigate LinkedIn, but they probably do not know strategies, best practices, tips, and tricks about the platform unless they have been taught. 

In the world of K-12 and higher education, although environments for teaching and learning, so many students are graduating without LinkedIn profiles or sparse LinkedIn profiles, as noted in a previous article about College Grads and LinkedIn

So many teachers have not learned the importance of the platform and the necessity of networking to build careers and therefore, the students are ill prepared upon graduation. For any student who does not yet have a LinkedIn profile, they should see a previous deck packed with great resources.

LinkedIn is so incredibly important for one’s career not to mention essential for jobseekers. You need to build your profile so that you can gather recommendations as well as skills and endorsements even if you are considering a career in the nonprofit world.

Young professionals also need to know how important networking is to their career. It should be a habit. You have to make the time no matter how busy you are and LinkedIn provides that online networking opportunity in addition to the in person networking. 

If you are a young professional or young at heart and want to meet the same, make sure you come to Montgomery County on Thursday night with the LinkedIn app downloaded on your phone so you can connect one on one or with everyone at the event using Find Nearby. You never know who you will meet! They could be the link to your next opportunity. 


Do not neglect managing your career and your career documents, including your LinkedIn profile, from the beginning of your career onward and make networking a habit. A simple start would be with a Bronze membership.

If you want to engage in career management in a group setting, save the date of Saturday February 1st for an all day accelerator in King of Prussia. We will walk with you along your career management journey!


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MLKs Linkedin Profile & MLK Day Activities

“Whatever your life’s work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better” (Martin Luther King, Jr.).

In case you are not aware, on January 15, 1929, Michael King Jr. was born. At age five, after Michael King Sr.’s trip to Germany, he came home and changed both his and his son’s names to Martin Luther. His inspiration came from learning about Martin Luther, the German monk and theologian who spearheaded the Protestant Reformation, which lead to a revolution splitting Western Christianity. 

Graduating from Morehouse College in 1948, Martin Luther King Jr. then attended Crozer Theological Seminary near Chester, in Delaware County, graduating as class valedictorian. This is where he “developed his initial interest in Gandhian ideas, was first exposed to pacifism, and developed his ideas about nonviolence as a method of social reform.”

On January 20, 2020, we celebrate the life and achievements of Martin Luther King, Jr. This federal holiday, which is always the third Monday of January, was spearheaded by a bill signed in 1983 by President Ronald Reagan to honor Dr. King. 

In case you are not aware, MLK spoke at Girard College in 1965, where the largest MLK event in the nation is happening on Jan 20th, 2020. In fact, this year marks the 25th annual Greater Philadelphia Martin Luther King Day of Service, where it is expected that over 150,000 volunteers will produce over 1,800 service projects throughout the tri state area. 

This year’s theme is “Voting Rights Then and Now – the 100th Anniversary of the 19th Amendment, the Role of Black Women in the Suffrage Movement & the importance of being counted in the 2020 Census.” 

At Girard College alone, over 5,000 volunteers will be on site along with Governor Tom Wolf, Philadelphia Mayor Jim Kenney, and Pennsylvania US Senator Bob Casey who will lead a Census project.

In addition, there will be a jobs and opportunity fair presented by the Urban League and iHeart Media, where over 500 jobseekers will visit booths of employers who have jobs. Participants must pre-register for one of two sessions to accommodate the crowds at either 9-10:30 AM or 10:30 AM – 12 PM. Registration is at

There is also music, dancing, and a health and wellness fair along with all the service projects and workshops, which will include my presentation on What’s Your Shtick? Personal Branding Online and Off. 

If there are any organizations or groups that are planning service projects or folks interested in volunteering, they should register at or 215-851-1811. Contact is Todd Bernstein at or 215-266-0214.

So, what would the LinkedIn profile look like of Dr. Martin Luther King, Jr.,  one of the most influential leaders in the civil rights movement? He is remembered for his campaigns for racial equity and to end racial segregation on public transportation. 

How many followers would he have? 

Would he have used the publishing feature to share his “I have a Dream” speech? Would we find his quotes on Instagram? Twitter? Facebook?

Think about how much technology has changed in the over five decades. Below is the beginnings of what the top part of his LinkedIn profile could look like.

Martin Luther King, Jr., Ph.D.

HEADLINE: Baptist Minister | Civil Rights Activist | Race Relations | Social Reform via Pacifism & Nonviolence | Social Justice 

ABOUT: Equal Rights and Social Justice Leader utilizing consistent methodology and vision to drive social norms to meet the societal needs. Champion of economic justice, equality, and righteousness with non-violent activism inspired by Mahatma Gandhi.


  • Nobel Peace Prize, 1964
  • Civil Rights Act, 1964
  • Voting Rights Act, 1965


  • Change
  • Character
  • Community
  • Dignity
  • Discipline
  • Diversity
  • Faith
  • Freedom
  • Human Rights
  • Inclusion
  • Interpersonal Skills
  • Leadership
  • Peace
  • Problem Solving
  • Public Speaking
  • Righteousness
  • Team Development
  • Unity
  • Written Communications

To switch gears to reality … in case you were ever wondering what happens to a LinkedIn profile when someone is deceased, LinkedIn can remove the profile from view. Contact them. Until that time …

… remember that “Our life begins to end the day we become silent on the things that matter” (a paraphrased MLK quote from the March 8, 1965 Selma, Alabama sermon, the day after “Bloody Sunday). 

If you care about something, speak up and take action. Don’t rest on your laurels. Be a mover and shaker as you pursue your unalienable rights of life, liberty, and the pursuit of happiness. 

What are YOU doing to help others? Share with #mlkday2020

The Philadelphia Area Great Careers Group welcomes volunteers and Board member applications.

College Grads and LinkedIn

Some students finish their college coursework in December instead of May. If you think they are all prepared to be jobseekers, then think again.

They do not have their career documents together (resume – one for handing people and another for online applications, LinkedIn profiles, BIO, networking one pager, job tracker sheet, networking business cards, target company list, etc.)

They do not have a well prepared and practiced elevator pitch and have not been groomed for interviews nor do they know how to negotiate salaries, much less look them up to find out the range in the local area.

They don’t know how to network online and in person, much less follow up … and I could go on. 

After paying who knows how much for that piece of paper called a diploma, one would think that the students might be better prepared. They are not. 

I spent time with one December graduate this week who finally has a LinkedIn profile (which should have been established in high school) to connect with family and friends. However, she has been instructed by me NOT to connect to potential employers and search for jobs until she has her proverbial “career document act” together. It’s a process and a journey for this phenomenon, which could be known as job school 101. Better to take the time to prepare and groom than rush into the unknown. 

Another local student who will graduate in May attended one of our speaker and networking meetings this week and exclaimed how much he learned from being there. He never realized that this career education support system existed. Now he knows. 

Bottom line … do not neglect managing your career and your career documents from the beginning of your career onward and make networking a habit. A simple start would be with a Bronze membership.

If you want to engage in career management in a group setting, save the date of Saturday February 1st for an all day accelerator in King of Prussia. We will walk with you along your career management journey!

Also register for the upcoming LinkedIn workshops listed below. 

You can also ask mom and dad to hire a coach, as suggested by Alex Freund in this video interview with Anthony Uva who runs a program called Secrets of College Planning Show. 

Dive in! Welcome to life! You have work to do!

Don’t miss our upcoming featured events. If you are a working adult, come learn and network with us. Visit the events tab on our website.

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Visual Resumes and LinkedIn

You got that end of year bonus … or not. You are wondering if you should stay or go … or not. You would like to climb the ladder where you are at or perhaps somewhere else.

Nonetheless, you have heard how important it is to engage in your own career management and keep your career documents up to date. With the start of a new year as well as a new decade, it’s time to add this task to your New Year’s Resolution so you are prepared for any downsizings, reorgs, mergers and acquisitions, changes, etc. These things happen and many times with no notice! 

Remember hearing those Girl and Boy Scout mottos to BE PREPARED

Are you?

Aside from LinkedIn, you need to have a resume. So if you ask 10 resume writers how to write a resume, it’s probable that you will get 15 or more different answers. 

As I am one of those resume writers, I have only one style I use – a researched based style, which I then convert to a resume with no formatting that will make it through the online application process, otherwise called the Applicant Tracking System or ATS. I write resumes with technology and bots in mind and not for making a visual statement of creativity.

However, today, I’d rather talk about those creative visual resumes. Although I do not offer this style, they might be the right thing for people in the creative space, as long as they are handing it to a human being or emailing it or perhaps adding it to their LinkedIn profile as a media attachment. Yes you can add your resume to your LinkedIn profile and here is how.

Although I do not know for sure, I can only surmise these types of resumes would have a heck of a time making it through any ATS and they could potentially lack the keywords necessary to match job descriptions, In addition, they might be extremely difficult to customize for each job application without constantly re-hiring the creator, unless you controlled the software.

Nonetheless, here is a list of some resources. 




Envato Elements

Kick Resume




Resumes by Canva



Standard Resume


Visual CV


Hopefully this list is helpful should you choose to go down this path for whatever reason you want to justify. For me … I’ll stick with the research-based one that I can also tweak so it’s bot-friendly! 

Bottom line … do not neglect managing your career and your career documents. A simple start would be with a Bronze membership.

Originally published in

How to Wish a “Branded Happy Birthday” on LinkedIn

For any upcoming birthdays,  you can send a  “Branded Happy Birthday” message to your connections. 

Listing your birthday on LinkedIn is optional, but if you do list it, it’s a chance for a human to human touch point as some people will remember you! When you get to as many connections as I have, then sometimes it’s just not possible to do, as there are only so many hours in the day. Apologies to those in my network who I have recently forgotten.

So what do I mean about “Branded”? Below is the verbiage that I copy and paste from my notes app on my iPhone when I get a notification from LinkedIn that it’s someone’s birthday. 

All I have to do is to type their name to customize, but the rest is pre-typed and pre-formatted. This technique makes it special, as it’s individualized and my signature and links at the bottom are a form of subtle advertising so I stay top of mind in case we have not touched base since we connected or met. Gotta love those emojis!

♫♪Happy Birthday to you !!!


Happy Birthday to you!!!

♪♫•*¨*•.¸¸♥ ¸¸.•*¨*•♫♪

Happy Birthday dear (name) !!! 

♪♫•*¨*•.¸¸♥ ¸¸.•*¨*•♫♪♪

Happy Birthday to you!!!

♪♫•*¨*•.¸¸♥ ¸¸.•*¨*•♫♪ 

Wishing you the happiest of birthdays and happy cake and ice cream day!

Enjoy your day!


🏼 Check out our membership page! 

Engage in career management!

@GreatCareersPHL #GreatCareersPHL

Events at

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