Sales & Account Management Professional Notes Value in Bronze Membership

Sales & Account Management Professional Notes Value in Bronze Membership

Tell us about yourself and your career.

I have been in sales for over 25 years.

Why were you looking for a job?

I left the last job due to a difference of opinion between a new coach and me. That was almost a year ago.

How did you discover PAGCG?

I found PAGCG through a networking event in Great Valley, and Lynne Williams was there. I instantly did everything I could to become Lynne’s groupie and found her to be so helpful. She would ask people where they wanted to work, and often, Lynne knew someone at one or more companies and offered to connect them. I quickly became a Bronze member. Lynne helped me with her LinkedIn workshops, tips for resumes, having a positive attitude, and focusing on a career change.

How did PAGCG help you in your job search?

I enhanced my job search by first updating my LinkedIn profile according to Lynne Williams’ brilliant instructions, and I redid my resume for each different ad I answered, using Les Segarnick’s perfect method.

How did you find your job? How long did it take?

It took 11 months of looking. I was looking for a place that fit me and I fit them; it wasn’t just about money. From the day I found an opening that seemed perfect, it took two business days to get an offer. I looked on LinkedIn at this company’s employees and found one I “knew”. We were connected and we had met, but I just couldn’t remember where or when. Over the years I attended many network events for HR, most recently SHRM. He interviewed me first and a day later I was interviewed via Facetime by the man who is now my boss. He made me an offer on that call.

What kept you motivated during the job search, especially during the downtimes?

I went to many of the events, and I’m happy I did. The hosts, speakers, and the other people there who were also looking for work were so supportive, down-to-earth, and helpful. I made many connections.

What were the lessons that you learned during your job search?

Become a Bronze member of PAGCG and go to the events (they are all virtual for now). Grow your network.

Do you have any networking tips or tricks that you can share?

Grow your network. These events are a lifeline.

What will you do in your new role?

My new employer is national. My job is to call clients and prospects nationally; I’m the only one doing this; I filled a brand new position. My boss calls me his “secret weapon” and has big plans for me. I love this company and everyone in it. Most of the people have been there for 10 and 20 years.

What is one takeaway or nugget of wisdom that you would like to share?

Never give up. Create a system and work it. My system is an Excel tracker for jobs applied, a Word file for each prospective ad and my responses as well as phone calls and emails.

Keywords: How to Look Up as a Layman

Look up KEYWORDS for social media as a layman using several techniques

Look up keywords for social media and LinkedIn as a layman. There are many ways you can check to find keywords, whether you are employed, self-employed, unemployed, a veteran, or a student.

There are numerous ways to analyze keywords for your resume, LinkedIn profile, website, blog, social media posts, etc. Let’s review more tools!

In the previous article, I mentioned using the Jobs tab on the LinkedIn profile to look up keywords, as well as Google Trends

Below, we will explore some other ways, including using some keyword analyzers, such as the following (though there are many more):

Google AdWords



Moz Keyword Explorer






WordCloud Generators

Another way is to use the LinkedIn Resume Builder feature. When you are viewing your profile, click the MORE button, and BUILD A RESUME. Click on NEW RESUME (based on your LinkedIn profile) and enter your target job title. Click APPLY, and you will see the keyword check in the Resume Insights on the right-hand column, and it should also suggest some keywords for you. 

The LinkedIn Career Explorer tool is another way. You can enter a job, and it lists the skills needed for the job. Also, it lists the skill overlap, skills to build, popularity, and more.  

Now you have even more ways to check your keywords, and you can compare and contrast your findings, so spruce up your profile to optimize for 2021!

Need to participate in LinkedIn training workshops? Sign up for the third Saturday of every month at the library in 2021.  


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for,, and

Keywords on LinkedIn: How to Check

How do you check your keywords on LinkedIn?

Keywords on LinkedIn: How do you check? This is a question asked all the time and several techniques to find keywords can be used whether you are employed, self-employed, unemployed, a veteran, or a student.

No matter what your status, you might want to optimize your LinkedIn profile with the best keywords if you want to be found.

If, for example, you are an attorney, like Hanan Isaacs, Esq., you could focus on keywords in the following areas:

HEADLINE of up to 220 characters: Central NJ Attorney | Family Law & Divorce | Employment Litigation | Alternative Dispute Resolution | Negotiations | Arbitrator | Discrimination | Civil Law | Trial Lawyer | Legal Advocacy | Business Disputes | Counsel

ABOUT section up to 2600 characters: Remove all the paragraphs, add white space for ease of skimming and scanning, and create bullet-pointed lists of keywords.

JOB TITLES embellished up to 100 characters: Senior Attorney | Arbitrator | Mediator | Trial Lawyer | Matrimonial Specialist | Employment Law

SKILLS & ENDORSEMENTS and you can have 50: Pin your top three and add 47 more. 

PROJECT AND PUBLICATIONS: It is not only the titles where you want to have keywords but also the descriptions.

So how can you find out which keyword might be better than another? One way is the Jobs tab on LinkedIn. You type in a keyword and use Greater Philadelphia Area, for example. Then look up different synonyms for the keyword and choose the best version.

You not only want to be found by using the most popular words, but you want to be found by the niche words where you have expertise. As they say, Riches in Niches!

You can also go on Google Trends and compare keywords for Philadelphia for different time frames – 1 month, 90 days, one year, and many more choices. My experience has been that Google Trends mirrors LinkedIn. If you keep all of your research in a spreadsheet (Excel or Google sheets), then you can sort them alphabetically or by most to least.

When I put clients into my system for keyword research, they have AHA moments when they look up some of the words they have used and realize they have deadwood in their profiles with words that are not doing them any good. 

So, as we are about to approach the holidays, start thinking about spring cleaning your LinkedIn profile while things might have slowed down a bit!


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for,, and

How to Promote Your Side Hustle, Side Gig, or Freelance Work on LinkedIn

How do you promote your side hustle, side gig, or freelance work on LinkedIn? Optimize your profile with keywords!

Think like Google. What keywords would people type in to find the product you sell or service you provide at your side hustle, side gig, or freelance work? Do you have a company page on LinkedIn to promote yourself?

Many folks may want to give themselves a title like Owner or President or CEO of ABC Company, but is that the best thing to do? 

If someone does not yet know you or know your company, would they enter your company name in a Google search? Of course not! They would enter the keywords of what they are seeking. 

What if you were seeking a Brand Messaging Strategist? On Google, I searched and got 1.7M results.

When I entered that title on LinkedIn, I got 68,000 results for people. When I clicked on 1st and 2nd level connections, I got 8.8K people, and when I clicked on 1st level, I got 108 people. 

When I did a Boolean search (read this and that) on LinkedIn using quotation marks around “Brand Messaging Strategist” for 1st level connections, I got one person in my network – Loren Weisman. You might want to follow him on social media

Why am I singling out this guy? He recently spoke at our group and shared so many great ideas that the lightbulbs are exploding in my head, and I have to share a link with you. 

Check out the Interview Information Lead Sheet. Could you develop one of these for your business? Could you put this on your website? Could you create a LinkedIn document, Google slide presentation, PowerPoint, Word document, or Google doc with this info and put it on your LinkedIn profile as a media attachment? Yes, you could to showcase your features and benefits. 

Are you a speaker? Check out the content that Loren shared as part of his speaker BIO. Very impressive. Need to put a hashtag list together for yourself? Check out meta hashtags!


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit, that provides career education and networking. Lynne also writes for,, and

Support nonprofits on #GivingTuesday as nonprofits, like the Great Careers Group & BENG, have been hit during COVID, and your generosity is needed for support.

Email campaigns and social media posts can reach potential donors to highlight the missions of the nonprofits. 

Websites, YouTube, LinkedIn, Instagram, Twitter, Facebook, and other platforms can all be used to share stories of impact for #GivingTuesday which is on December 1, 2020. 

What is Giving Tuesday? Started in 2012, it’s a global movement for generosity that reminds individuals and organizations to do good and support their communities through giving.

Support nonprofits including our charitable 501(c)3 on #GivingTuesday with a $1 at or Text GCGT2020 to 202-858-1233

Comment on our LinkedIn post and see what others have to say!

As noted in LinkedIn for Nonprofits, “Members of the Board of Directors, volunteers, donors, potential donors, or friends of the organization can share any of the organization’s post(s) by clicking on the three dots at the top right of the post and then clicking on “copy link to post.” People can add their own commentary and hashtags to that URL.

As the Executive Director of the Philadelphia Area Great Careers Group, there may be some other small nonprofits who may need some ideas for posts and resources, so I am sharing a few ideas below.

  • On the homepage of our website, a short video explains how one can shop on instead of the regular Amazon to support a 501(c)3 charitable organization on Black Friday or any day. We also request more YouTube subscribers so we can customize our channel.
  • On our website, we publish Success Stories. where people share how our organization has impacted them. 
  • On our LinkedIn company page, you will see a post for Amazon Smile and Black Friday, and one will come for #GivingTuesday. Don’t have a company page? Here are instructions on how to create one.
  • On our Instagram, you will see images that will also be used on Twitter and Facebook, and these images were created using Canva for Nonprofits. When you are a small nonprofit of volunteers, you may have to reuse the same images on multiple platforms. 
  • Create your own branded hashtag for your posts and look up other hashtags applicable to your post’s topic . Our branded hashtag is #greatcareersphl 
  • Create blogs and check your writing with Grammarly for Nonprofits.
  • Verify that the charitable nonprofit is a 501(c)3 on Guidestar. After you are verified, you can register on AmazonSmile, and get discounted software and hardware for TechSoup, and get Google for Nonprofits.

Need to join a nonprofit networking group? We meet every third Thursday of the month from 9-11 AM, and we look forward to welcoming Mark McCurdy of Jobs in Nonprofits to our December 17th meeting. 

Are you seeking to be on a nonprofit Board of Directors? We have open positions noted on our website homepage, so apply.

Seeking a place to volunteer? We always welcome volunteers and have lots of projects to be done, so apply

nonprofitS would attest THAT on #givingtuesday or any day, thank you for giving your time, talent, and treasure, or work, wisdom, and wealth, especially in these challenging times.


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit, that provides career education and networking. Lynne also writes for,, and

Blogging to Tell Your Story

Blogging to tell your story could be cathartic. Everyone has a story to tell, and it can be good, bad, or ugly. There may be happy or sad endings. LinkedIn is one of many places to share your story.

On LinkedIn, you can share your story by creating a post, an article, a document, or a video. If you share a video blog, it is known as a vlog, and you are a vlogger who creates video content.

In contrast, a blog, which is created by a blogger, is written content. 

Blogs can entertain, empower, educate, engage, or enlighten – the five Es of content marketing.

While most of my writing is to educate, I have a personal story to share about fire. Fifteen years ago, I lost everything in my life to fire, including my pets. I shared this sad but true story on LinkedIn

Fortunately, there was no human life lost, but after I recovered from the experience, I decided to volunteer as a business member for the Berwyn Fire Company and still help with fundraising events. One of my main contributions is supporting the annual Turkey Raffle and silent auction, and I utilize my technology skills. 

At this time of year when we give thanks, please support your local fire company and EMTs financially. Their budgets have been hit with all the COVID-19 PPE costs and more. Have no fear, they are there for you 24/7/365, ready for you on the front line. 

In a previous article on How to and Why LinkedIn Publishing, you will find useful information for writing your blog on LinkedIn. Some of the information is also applicable to other platforms. 

If you have not yet written an article on LinkedIn, it’s a great time to start. When you write this article, you can consider it a blog, and you can publish it on your website (if you have one) or other platforms.  If you don’t have a website, you can create a blog site on several different platforms.

When interviewing two local bloggers, they had a couple of tips to share about blogging:

Brandyn Campbell shared one of her favorite anonymous quotes: “One of my favorite pieces of advice for bloggers is, ‘If you’re your authentic self, you have no competition.’ Don’t worry about whether a topic has been written about before. Adding your spin and experience to post makes it yours, which makes it unique.

Brandyn does anti-racist communications consulting and is passionate about helping her clients, committed to diversity, equity, and inclusion, articulate their values into the language of their business. Her experience as a blogger enables her to help organizations shape the next steps in their story. 

If you want to follow her, here are her handles: 

Facebook Twitter Instagram 

Another local blogger, Christine Tarlecki Trimble, is the author of Engchik Eats, a local food, and lifestyle blog. She notes, “I write what I know. Starting a blog is daunting and scary. When I was laid off, I began to think about what I liked and what I wanted to write about – so food was the obvious answer. I seek out local chefs and local restaurants. Especially in this climate, I seek to create relationships with my local community.

This year hasn’t been easy, and like many of you, I was laid off (again!). But I have a strong writing and digital marketing background, so I can use my blog and my skills to earn a freelance paycheck.” 

Christine notes she has been lucky with people reading her blog, and she has promoted it on social media. Readers have voted her blog the best local blog because of the relationships she has built with them. 

She also just started a podcast because she loves interviewing people as much as she loves writing about them! Christine has found subject matter experts to interview for features, and as a skilled blogger, she can tell their stories and create my blog, one story at a time.

If you want to follow her, here are her handles: 

Website Facebook Twitter Instagram Podcast

>>> What’s your first blog going to be about, and when will you start? What emotions will you add-in?

Leverage the LinkedIn Algorithm to Boost Your Personal and Business Profile
You can leverage the LinkedIn algorithm to boost you personal and business profile if you can keep up with its mysterious and ever-changing nature.

Some recent research from the Netherlands, as well as from a LinkedIn expert in Chicago, may help you with your LinkedIn strategy.

If you understand a little about the algorithm, you can leverage how you approach LinkedIn to build your business and/or profile.

Two connections in my network have shared the latest updates on the algorithm, and you may want to follow them, so they are in your feed – Richard van der Blom from the Netherlands, who did the research published in October 2020, and Andy Foote from Chicago who wrote a nice recap of this research as well as another article

I don’t need to reinvent the wheel, so below, I am just listing the main topics researched, so you know these are LinkedIn essentials that you need to understand better. 

  • Company page strategies
  • Content with the most success
  • Dwell Time
  • Engagement
  • Formating
  • Hashtags
  • Links (best to include in an edit after posting)
  • Likes vs. Comments vs. Share and Comments are King!
  • Social Selling Index Score
  • Tags
  • Times to post for best results
  • Videos 

As with all technology, it is ever-changing and sometimes hard to keep up. Hopefully, these few bits of information will help you optimize on the platform.


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit with over 6700 members and alumni providing career education and networking. Lynne also writes for,, and