Although the LinkedIn algorithm will probably remain a mystery to us outsiders, some LinkedIn experts have been doing some research and testing lately and here is a recap of some useful tips from their recent posts.
- Use only 3 hashtags in a post
- Try a text only post of 1300 characters or less that does not have any tagging or hashtags and see how that performs for views and comments.
- Note that if you have a link to post and it is over 26 characters that LinkedIn will shorten it to a lnkd.in URL.
- When you want to post something with an external link from a website, blog, app, document, or file, do not put the link in right away. Instead, try these two different ways:
- Write and publish the post without a link. Then go back in and edit the post and include the link and then save.
- Write and publish the post without a link and include a line that says “See link in comments below.” Afterwards, post the link as the first comment.
- Rather than post a video from Youtube or another outside source, post a “native” video that you have created. Any post which takes you away from the LinkedIn platform will, in essence, be penalized.
- If you are a jobseeker, make sure you have a current position listed (20xx – present) and not one with an end date. This might be a great reason to volunteer for an organization of your interest as you will both benefit. List your volunteer role as your current job.
- If you missed any of my LinkedIn articles from past issues of Vista-today and want more tips, type in Lynne Williams in the search bar.
Originally published in vista.today