How To Do a Boolean Search on LinkedIn

Happy National Small Business Week! Wouldn’t you love to support local small businesses? What if they were so small you didn’t know they even existed because they have no storefront? 

What if they worked virtually from home? Freelanced? Were a solopreneur? What if you REALLY needed their services?

Wait! There is LinkedIn and it’s an amazing database and treasure trove of information! 

If these small business owners used the right keywords to be found and you were looking for them by using the same keywords, this could lead to a matchy matchy and a win win!

In order to tap into the LinkedIn database, you can do a Boolean search using the words (in caps) AND, OR, or NOT along with the keywords. George Boole was a 19th century logician, mathematician, and philosopher who developed this form of logic, so it is a tool that can now be used in modern times for searches on the Internet, including LinkedIn.

Here are a few examples:

“Graphic designer” AND “Website”

“Graphic Designer” AND “Website Developer”

Website AND Developer OR Designer

Website AND Host NOT Designer

The bottom line is you need to use keywords in your profile in order to be found. In a previous article, I shared that you can embellish job titles on LinkedIn with keywords. Keywords in your headline are the MOST CRITICAL! 

Just think of what people are going to type into Google – certainly not your exact title and company name because they don’t even know you exist. They are going to type in keywords of what they are looking for. 

You really need to research these keywords before you publish. For example, when you click on the Jobs tab and enter Project Manager and Greater Philadelphia area, you get about 3000 jobs. But, if you change it to be Project Management, you get about 9000 jobs. 

So logic suggests that you would be much better off using the keywords that are the most popular. Have fun researching your keywords on LinkedIn and note that you will also find similarities with keywords in Google Trends

This article was originally published in Vista.Today.

"Concopulo" in Networking with Your Alumni on LinkedIn

How’s your Latin? It’s commencement season, so it might be a good time to brush up! Unless you teach Latin, you might not know that concopulo means to join or associate. Also, you might not remember the difference between alum, alumni, alumna, alumnus, and alumnae, so click here for a refresher.

I am honored to be giving my first commencement speech on Friday, so wanted to share some tidbits about LinkedIn and the power of alumni networking. 

In addition, since I taught three entrepreneurship lessons (with the main focus on nonprofit) at Conestoga High School this week where I am an alumna, I learned that only a couple students had LinkedIn profiles, so I wanted to share the link to my Junior Achievement slide deck in the hopes that other local educators and students (over 16) would utilize all the resources I assembled in the appendix.

For current students or those about to graduate, their alumni network can be used to start building a successful LinkedIn network.

When in your LinkedIn profile, click on the round “ME” on the top to get the pull down menu and click on Open Quick Help. Type “alumni” and head to the overview page and then click on “Alumni Section” which has many links to help guide students on their profile setup, apply for jobs, and find internships. (Speaking of internships, contact me if need an internship for digital marketing and/or video editing!)

For those who have already graduated:

  1. type your school’s name into the search field
  2. select your school
  3. click “Alumni”

You will see the following charts on 1) where they live, 2) where they work, 3) what they do, 4) what they studied, 5) what they are skilled at, and 6) how you are connected. 

You especially want to focus on second degree connections. This might be a great opportunity to reach out to those with whom you have this same collegiate common bond and send them a professional and personalized note:

Dear xxx,

As you are a fellow alum at Penn State University in the field of xxx, I would love to connect and add you to my LinkedIn network.

Once your invitation has been accepted, thank them for accepting and continue the conversation. Perhaps you are seeking an informational interview to learn more about an occupation or company. Maybe you are moving to a new city and need to start meeting locals in that city who graduated from the same school. Maybe you are seeking a long lost friend and want to see if they are on LinkedIn. You can enter the dates attended to narrow down the search.

It’s a journey to build a network, but those with whom you have developed long-lasting relationships will be the key to your future career success. Start building connections and relationships on LinkedIn, so you have an electronic Rolodex. If you are too young to know what that is, click here

Come learn and network with the Philadelphia Area Great Careers Group. There is something of interest for any working adult (or about to be working if you are graduating soon!)


This article was originally published in Vista.Today

How to Embellish Your Job Titles on LinkedIn

Yada yada yada! You are a solopreneur and are into titles and want to call yourself President or CEO.  President or CEO of what? Perhaps you are a VP Sales … but a VP Sales of what? 

Don’t you want to be the first chair of the first violins, otherwise known as the concertmaster? Don’t you want to be that leader? 

Why not embellish your job titles on LinkedIn so you can play the first violinist role on your LinkedIn profile to command the best seat in your own online orchestra to create your own branded song? You have 100 characters to embellish your job title, so why not take advantage of using keywords after your real title? 

Here are three examples of attorneys who have very different skill sets and areas of expertise. I would certainly want to hire the right person to vigorously defend my specific interests as a client. Wouldn’t you?

Attorney | Consultant | Commercial Transactions | Healthcare | Compliance Agreements | Negotiations

Attorney | Family Law | Divorce | Child Custody | Child Support | Separation | Property Settlement 

Attorney | Personal Injury | Car Accident | Medical Malpractice | Wrongful Death | Slip and Fall 

LinkedIn is a database and people can do Boolean searches using AND, OR, or NOT in order to find people. So why not embellish your titles to potentially be found?

Don’t believe me? Listen to a story of the LinkedIn journey of a independent sales representative for promotional products. The day after he optimized his LinkedIn profile with keywords, he got a call for a job … and he wasn’t even looking for a job! In fact, you will learn many additional LinkedIn tips and tricks when you watch Getting Concrete Results from Social Media video starting at 1:27 on this website.

Just know that some HR professionals are purists and don’t believe you should embellish your title on LinkedIn. A recent poll from HR organizations like CCHRA, GVHRA, PSPS, and others resulted in 80% of HR professionals felt it was acceptable to embellish the titles. So now all you Client Happiness Representatives can now better explain what it is that you do! 

This article was originally published in Vista.Today

How to Make Your LinkedIn Brand Stand Out

What’s your personal brand on LinkedIn? What do you want people to know about you? Have you hyper focused on what differentiates or distinguishes you from someone else? Does someone know your expertise so well that they can recite your elevator pitch when you are not even present? Have you built a virtual sales force for referrals because you have focused on the concept of RICHES IN NICHES?

LinkedIn can certainly help you portray your niche, but you must optimize your profile to convey your brand, share your personal attributes, strengths, and areas of expertise, values, passion, and purpose. Below are some of the considerations you want to explore to build your brand:

  • Have you added any emojis to your strategically crafted research-based headline? ❤️
  • Does your summary state why you LOVE to do what you do so you are relatable and likable?
  • Have you added the right keywords that you have researched? LinkedIn is a search engine and is a gold mine of a database.
  • Are your keywords included in your summary, embellished in job titles, and present in the skills and endorsements section? Have you prioritized the top three skills and endorsements?
  • Do you have a custom banner?
  • Have you created a custom hashtag for all your social media posts?
  • Have you defined your target audience and positioned your value proposition to solve their problem or fix their pain points?
  • Have you added your volunteer experience and organizations to which you belong?
  • Are you participating on the platform daily by posting content or liking, sharing, or commenting on the content of others to create engagement as a thought leader?
  • Have you got over 500 connections?
  • Have you connected with your alumni network?
  • Are you reaching out to your network on a regular basis to keep yourself top-of-mind?
  • Do you have recommendations corroborating your “social proof” of the claims you have made about yourself?
  • Have you added media, photos, video, SlideShares, etc. below your summary and/or your work experiences?

Although there are many more things you can consider to build your brand, this is certainly a good start! Have fun!

VISTA Careers: Streamline Your Connections Through LinkedIn

Don’t have a business card?  Or … maybe you have run out of business cards at a networking event. No problem! If you have downloaded the LinkedIn app on your phone, you can still easily connect with others. Step1: Click on the four gray boxes in the search bar. Step 2: Click on “Scan” if you want to scan someone’s QR code or click on “My Code” if you want your code to be scanned.…